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competitive-research-snapshot

Research competitors and produce cited snapshots with comparison matrices and strategy implications.

6.8k|818|Updated Feb 5, 2026
Search Tags:#positioning#market intelligence#battle card#competitive research#comparison matrix#Competitor analysis#Product Strategy
One-click install
npx skills add https://github.com/deanpeters/Product-Manager-Skills --skill competitive-research-snapshot
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-research-snapshot
Source: https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/competitive-research-snapshot
Command: npx skills add https://github.com/deanpeters/Product-Manager-Skills --skill competitive-research-snapshot

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Product decisions often get made on anecdote or a competitor's own marketing claims. This Skill turns competitive research into a disciplined workflow that grounds positioning, roadmap, and deal-support decisions in cited, labeled evidence instead of confident storytelling.

Core Features & Use Cases

  • Structured research workflow: Runs a search plan, selects 3-4 competitors, researches in Just Enough Mode, and labels every claim as Fact, Inference, or Assumption with real source URLs.
  • Stable snapshot schema: Emits a fixed-section snapshot (Scope, Competitor Snapshots, Quick Comparison, So What) that downstream skills like battle cards and competitive-intel watches can consume and diff over time.
  • Decision-first scoping: Anchors the research to a named decision (positioning, roadmap bet, board prep) so every section earns its place and market-report padding is excluded.
  • Use Case: Before rewriting positioning, ask for a cited read on your top three competitors; the output includes an evidence-quality row so weak columns cannot masquerade as strong ones.

Quick Start

Ask the agent to run a competitive research snapshot on your product, naming the decision it supports and any known competitors, for example: run a competitive research snapshot on our expense-automation product to decide which roadmap bet wins Q1, covering Competitor A and Competitor B.

Frequently Asked Questions about competitive-research-snapshot

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I research competitors for a product decision?▼

Provide your product, the decision the research supports, and any known competitors. The skill shows a search plan, researches 3-4 competitors in depth, and returns a snapshot with labeled facts, a comparison matrix, and strategy implications.

What is a competitive research snapshot in product management?▼

It is a decision-support document with a fixed schema: scope, per-competitor snapshots of at most five bullets, a quick comparison table, and a So What section with implications, risks, opportunities, and assumptions to validate.

How many competitors should a competitive analysis cover?▼

This skill selects three competitors, or four only when clearly needed. Depth on the players who matter beats broad coverage, so the comparison matrix stays full rather than wide.

How does the skill handle unverified competitor claims?▼

Every claim is labeled Fact, Inference, or Assumption with a source URL. A competitor's own marketing is recorded only as a fact about what they claim, and the evidence-quality row prevents weak columns from driving conclusions.

When should I not use a competitive research snapshot?▼

Avoid it when you need market sizing, which fits a TAM-SAM-SOM calculator, or a deep dive on one company's strategy and executives, which fits single-company research skills. It is built for multi-competitor decision support.

Can a competitive snapshot be re-run and compared over time?▼

Yes. The schema is stable and includes an as-of date, so a competitive-intel-watch workflow can diff future runs against the baseline snapshot instead of regenerating and re-reading the whole report.

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