What problem does it solve? Marketing teams struggle to produce competitor comparison and alternative pages that rank for competitive search terms while remaining honest and genuinely useful to evaluators. This Skill provides structured formats, templates, and a centralized data architecture for building these pages at scale. ## Core Features & Use Cases - Four Page Formats: Covers singular alternative pages, plural alternatives roundups, you-vs-competitor comparisons, and competitor-vs-competitor pages, each with defined URL patterns, target keywords, and section structures. - Centralized Competitor Data: Defines a YAML-based single source of truth per competitor (pricing, features, strengths, weaknesses, migration notes) so updates propagate across all comparison pages. - Section Templates: Provides ready-to-use templates for TL;DR summaries, feature comparisons, pricing tables, who-it's-for sections, migration guides, and social proof. - Use Case: A SaaS team wants to capture search traffic for "Asana alternatives." The Skill guides them through researching the competitor, structuring a plural alternatives page with 4-7 real options, positioning their product with honest differentiators, and setting up internal linking and footer navigation. ## Quick Start Ask the assistant to create a competitor comparison page, for example: "Create a 'Best Asana Alternatives' page for our project management tool targeting small teams."
