What problem does it solve? Marketing teams struggle to build competitor comparison and alternative pages that rank for competitive search terms while staying honest and genuinely useful to evaluators. This Skill provides a complete framework for researching competitors, structuring comparison content, and generating pages that convert switchers. ## Core Features & Use Cases - Four Page Formats: Covers singular alternatives, plural alternatives roundups, you-vs-competitor pages, and competitor-vs-competitor comparisons, each with URL patterns, target keywords, and section structures. - Centralized Competitor Data: Defines a YAML-based single source of truth per competitor (pricing, features, strengths, weaknesses, migration notes) so updates propagate across all pages. - Modular Section Templates: Provides ready-made blocks for TL;DR summaries, feature comparisons, pricing tables, support comparisons, who-should-choose sections, migration guides, and social proof. - Use Case: A SaaS marketer wants to capture "Notion alternative" search traffic. The Skill guides deep competitor research, generates an honest comparison page with migration support details, and links it into an index hub for SEO consolidation. ## Quick Start Ask the AI to create a competitor alternatives page comparing your product against a named competitor, including pricing, features, and migration guidance.
