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competitor-analysis

Identify direct, indirect, and non-consumption competitors and generate feature matrices.

54|4|Updated Feb 18, 2026
Search Tags:#product management#positioning#strategy#market research#competitor analysis#differentiation
One-click install
npx skills add https://github.com/assimovt/productskills --skill competitor-analysis-assimovt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-analysis
Source: https://github.com/assimovt/productskills/tree/main/skills/competitor-analysis
Command: npx skills add https://github.com/assimovt/productskills --skill competitor-analysis-assimovt

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you understand your competitive landscape by identifying market gaps, mapping competitor positioning, and uncovering strategic advantages.

Core Features & Use Cases

  • Identify Alternatives: Lists direct, indirect, and non-consumption competitors.
  • Feature Matrix: Compares your product against alternatives based on ICP-relevant capabilities and pricing.
  • Positioning Map: Visualizes competitors on key axes important to your ICP to reveal underserved market segments.
  • Strategic Gap Analysis: Uncovers competitor strengths, weaknesses, and potential reasons for customer churn.
  • Use Case: When launching a new SaaS product, use this Skill to analyze existing players, identify a unique value proposition, and define a clear market entry strategy.

Quick Start

Analyze competitors for my product, focusing on identifying strategic gaps and differentiation opportunities.

Frequently Asked Questions about competitor-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map the competitive landscape for a new SaaS product?▼

To map the competitive landscape for a new SaaS product, identify direct, indirect, and non-consumption alternatives, then visualize them on a positioning map based on ICP-relevant axes. This reveals underserved market segments and strategic gaps.

What is the best way to find market opportunities and differentiation against competitors?▼

The best way to find market opportunities and differentiation is by performing a strategic gap analysis. This uncovers competitor strengths, weaknesses, and potential reasons for customer churn, revealing clear advantages for your market entry strategy.

How do I build a feature matrix comparing capabilities and pricing against alternatives?▼

You can build a feature matrix by comparing your product against direct, indirect, and non-consumption alternatives. The matrix evaluates capabilities and pricing specifically based on axes relevant to your Ideal Customer Profile (ICP).

Can I use competitor analysis to identify direct, indirect, and non-consumption alternatives?▼

Yes, competitor analysis identifies direct, indirect, and non-consumption alternatives to help you understand your competitive landscape. It maps this positioning to uncover strategic advantages and define a clear market entry strategy.

When do I need a positioning map for market research?▼

You need a positioning map for market research when launching a new product or seeking underserved market segments. It visualizes competitors on key axes important to your ICP to reveal strategic gaps and differentiation opportunities.

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