competitor-intel

Survival cohort analysis classifies competitor ads into long-runners, survivors, testing zone, and fresh tests to infer ad durability versus experimentation levels. This mechanism helps you understand competitor messaging strategy and how long their creative assets typically remain active before being killed.

You can get weekly competitor intelligence deltas by running an automated scan that pulls active and recently-killed ad portfolios, diffs them against the last saved baseline, and surfaces meaningful shifts. Simply trigger the competitor scan to generate the delta-first report for your tracked brands.

Yes, competitor intelligence reporting requires workspace context resolution and reading inspoBrands configuration from workspace-scoped storage. You must have your tracked competitor brands set up in your workspace configuration before generating delta reports or running survival cohort analysis.

The best way to automate competitor ad portfolio monitoring is scheduling weekly delta scans that extract hook themes, format mix, and promoted features, then post Slack-ready recommendations directly to your chat thread. This delivers delta-first intelligence reports automatically on your configured cadence.

Yes, you can trigger an on-demand competitor scan instead of waiting for the weekly scheduled report. Explicit user-triggered scans pull current ad portfolios, run delta detection against the saved baseline, and immediately post the competitive intelligence report to Slack or your current chat thread.

Delta detection for competitor messaging analysis focuses your attention on what changed and what to adjust next, rather than reviewing a static list of ads. It surfaces meaningful shifts in competitor ad portfolios by diffing against the previous baseline, highlighting fresh tests and killed campaigns.