competitor-offer-analysis
CommunityIdentify competitor gaps to sharpen your offer.
Authorstefan-georgi
Version1.0.0
Installs0
System Documentation
What problem does it solve?
RMBC-based competitive analysis helps teams systematically identify gaps in competitor pricing, guarantees, bonuses, mechanism claims, and proof, enabling clear differentiation strategies.
Core Features & Use Cases
- Build competitor profiles across seven dimensions: offer architecture, mechanism claims, proof elements, guarantees, bonuses, copy/positioning, and weaknesses.
- Generate landscape insights and actionable gap opportunities to inform pricing, messaging, and proof.
- Use it to pressure-test your differentiator and create positioning recommendations.
Quick Start
Provide your product description, a list of competitors, the target audience, and your key differentiator to run the analysis.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: competitor-offer-analysis Download link: https://github.com/stefan-georgi/dtc-copywriting-skills/archive/main.zip#competitor-offer-analysis Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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