competitor-profiling

Scrape competitor sites and SEO data to generate structured, cited profiles.

Updated Aug 23, 2026
One-click install
npx skills add https://github.com/mia-ppp/marketting-skillsv2 --skill competitor-profiling
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitor-profiling
Source: https://github.com/mia-ppp/marketting-skillsv2/tree/main/skills/competitor-profiling
Command: npx skills add https://github.com/mia-ppp/marketting-skillsv2 --skill competitor-profiling

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps teams quickly build research-based, structured profiles of competitors by aggregating live site data and public signals into a consistent Markdown format.

Core Features & Use Cases

  • Automated site profiling: scrape homepage, pricing, features, and about pages to extract positioning, messaging, and key metrics.
  • SEO & market data integration: combine live SEO signals (traffic, keywords, backlinks) with on-site messaging to create comparable profiles.
  • Raw data persistence: persist all raw scrapes, SEO data, and reviews to disk for auditing and re-use.

Quick Start

Provide a list of competitor URLs and run automated scraping plus SEO data collection to generate structured, citation-rich profiles.

Frequently Asked Questions about competitor-profiling

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build structured competitor profiles from website URLs?

Structured competitor profiles from website URLs are built by automating site scraping and SEO data collection to aggregate homepage, pricing, and feature data into a consistent Markdown format with clear citations.

What is competitive intelligence profiling and how does it work?

Competitive intelligence profiling works by aggregating live site data and public SEO signals to create consistent, comparable profiles across multiple competitors. It extracts positioning, messaging, and key metrics while saving raw data for auditing.

Can I compare multiple competitors consistently using automated web scraping?

Yes, automated web scraping enables consistent competitor comparison by extracting standardized data from homepage, pricing, features, and about pages. This creates comparable profiles across multiple competitors with standardized formatting.

What's the best way to include citations and raw data in market research profiles?

The best way to include citations in market research profiles is to persist all raw scrapes, SEO data, and reviews to disk. This ensures every profile includes generated dates, references to raw data sources, and a documented change log.

Does competitor profiling integrate SEO analysis like traffic and backlinks with on-site messaging?

Yes, competitor profiling combines live SEO signals such as traffic, keywords, and backlinks with on-site messaging. This integration creates comprehensive profiles that merge search visibility data with extracted positioning statements.

How do I audit and update competitor profiles over time?

You audit and update competitor profiles over time by leveraging persisted raw scrapes and maintaining a documented change log. Each profile must include a generated date and references to raw data sources to ensure traceability.