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competitor-profiling

Collect competitor website, SEO, and review data into standardized profiles.

5|Updated Mar 27, 2026
Search Tags:#competitive intelligence#product strategy#competitor research#seo analysis#competitor profiling#site scraping
One-click install
npx skills add https://github.com/barkleesanders/claude-code-starter --skill competitor-profiling-barkleesanders
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-profiling
Source: https://github.com/barkleesanders/claude-code-starter/tree/main/skills/competitor-profiling
Command: npx skills add https://github.com/barkleesanders/claude-code-starter --skill competitor-profiling-barkleesanders

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Manually researching and comparing competitors is time-consuming, inconsistent, and difficult to scale across multiple brands. This Skill automates the full competitive intelligence workflow, pulling data from competitor websites, SEO tools, and review platforms to produce standardized, actionable profiles.

Core Features & Use Cases

  • Automated data collection: Scrapes key competitor pages (homepage, pricing, features, etc.) via Firecrawl and pulls domain authority, keyword, and backlink data via DataForSEO.
  • Standardized profile generation: Produces consistent, comparable competitor profiles with pre-built sections for positioning, pricing, SEO strength, and customer sentiment.
  • Use case: A product manager launching a new SaaS tool can use this Skill to profile 5 key competitors in minutes, rather than spending hours manually gathering and organizing scattered data.

Quick Start

Provide a list of competitor website URLs and specify whether you want a quick scan or deep profile, and the Skill will generate structured competitor profile markdown files saved to a competitor-profiles/ directory in your project.

Frequently Asked Questions about competitor-profiling

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate competitor profiling from website URLs?▼

Automated competitor profiling scrapes website pages and pulls SEO metrics to generate standardized intelligence reports. This Skill uses Firecrawl and DataForSEO to collect positioning, pricing, and backlink data directly from URLs into structured markdown profiles.

What is the best way to compare competitor SEO strength and pricing?▼

Comparing competitor SEO strength and pricing requires aggregating domain authority, keyword rankings, and feature lists. This Skill standardizes that data into cross-competitor summary reports for side-by-side brand comparison without manual research.

Can I generate competitive intelligence reports for multiple SaaS competitors at once?▼

Generating competitive intelligence for multiple SaaS competitors is supported. By providing a list of target website URLs, the Skill automates data collection and produces timestamped, comparable profile documents for each brand.

Does competitive research require separate tools for site scraping and SEO analysis?▼

Competitive research typically requires separate tools for site scraping and SEO analysis, but this Skill integrates both. It combines Firecrawl for site scraping and DataForSEO for domain authority and backlink data into one automated workflow.

How do I structure scattered competitor research into a go-to-market planning document?▼

Structuring scattered competitor research into go-to-market documents involves synthesizing data into pre-built sections for positioning and customer sentiment. This Skill outputs standardized markdown files to a competitor-profiles directory for immediate strategic planning.

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