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competitor-research

Analyze competitors for SEO, content, backlinks, and market positioning gaps.

872|122|Updated Feb 26, 2026
Search Tags:#content strategy#keyword research#competitor analysis#seo#market positioning#backlink analysis
One-click install
npx skills add https://github.com/kostja94/marketing-skills --skill competitor-research-kostja94
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-research
Source: https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/competitor-research
Command: npx skills add https://github.com/kostja94/marketing-skills --skill competitor-research-kostja94

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps users understand their competitors' strategies in SEO, content, backlinks, and market positioning, enabling them to identify opportunities and gaps.

Core Features & Use Cases

  • Competitor Analysis: Analyze keywords, content, backlinks, and pricing of competitors.
  • Gap Identification: Discover content and link opportunities missed by competitors.
  • Use Case: When launching a new blog post on "AI in marketing," use this skill to analyze the top-ranking articles for similar topics to understand their structure, keywords, and identify any unique angles or subtopics that could be incorporated.

Quick Start

Analyze competitors for keyword and content gaps for the topic "AI in marketing".

Frequently Asked Questions about competitor-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find content gaps and keyword opportunities for competitor analysis?▼

You can find keyword opportunities by analyzing competitors' top-ranking content to understand their structure and identify subtopics. This reveals content gaps and unique angles to incorporate into your own SEO strategy.

What is the best way to analyze backlinks and market positioning for SEO?▼

Analyzing backlinks and market positioning involves identifying link gaps and pricing context using data from SimilarWeb, Ahrefs, and SEMrush. This approach uncovers competitive insights to guide your link building and market positioning decisions.

Does this competitor research approach work with data from Ahrefs and SEMrush?▼

Yes, competitor analysis works with Ahrefs and SEMrush. It utilizes data from these sources, alongside SimilarWeb, to comprehensively evaluate competitor SEO, content, backlinks, and overall market positioning.

How do I analyze competitors for a new blog post on a specific topic?▼

Analyze competitors for a new blog post by evaluating top-ranking articles on similar topics to understand their keywords and structure. This identifies unique subtopics and angles to incorporate into your content creation strategy.

Can I use competitor analysis to improve my overall SEO strategy?▼

Yes, competitor analysis improves SEO strategy by identifying keyword opportunities, content gaps, and link gaps. It supports informed decisions for content creation, link building, and overall market positioning.

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