competitor-research-playbook

What problem does it solve?

This Playbook provides a complete, repeatable SOP to reverse-engineer competitor growth by analyzing websites, social channels, and influencer networks to uncover growth mechanics and actionable insights.

Core Features & Use Cases

• Four-step research framework (website evolution → social channels → traffic & ads → growth flywheel scoring) to deliver a holistic view of rivals.
• Multilingual, cross-channel analysis including Wayback snapshots, traffic sources, and KOL identification to benchmark ICP and positioning.
• Lightweight, reusable playbook that distills insights into a repeatable workflow and decision-ready scoring rubric for product and marketing teams.

Quick Start

Use this playbook to initiate a competitor growth analysis for a target company and begin collecting data across website history, social channels, and influencer activity.