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competitor-scan

Generates a competitive landscape brief with positioning maps, gaps, and opportunities for a given market.

1|Updated Mar 21, 2026
Search Tags:#product management#web search#positioning#market research#competitive analysis#market gaps#competitor scan
One-click install
npx skills add https://github.com/kalilurrahman/kr-claudiator-skills-original-prompts --skill competitor-scan-kalilurrahman
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-scan
Source: https://github.com/kalilurrahman/kr-claudiator-skills-original-prompts/tree/main/09-product-management/competitor-scan
Command: npx skills add https://github.com/kalilurrahman/kr-claudiator-skills-original-prompts --skill competitor-scan-kalilurrahman

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Product managers need a fast, structured view of who competes in a market, how each player is positioned, and where the openings are, without spending days on manual research. ## Core Features & Use Cases - Competitor Discovery: Uses web search to identify 5-8 direct and indirect competitors, checking product and pricing pages for real data. - Positioning Analysis: Maps each competitor by target customer, pricing model, strengths, and weaknesses along two differentiating axes. - Gap Identification: Surfaces underserved segments, missing features, and uncovered pricing tiers as white space opportunities. - Use Case: A PM evaluating entry into the appointment-scheduling market runs the scan and receives a competitor table, a 2x2 positioning map, ranked threat levels, and three concrete gaps to target. ## Quick Start Run a competitor scan for the market of AI-powered meeting transcription tools for remote teams.

Frequently Asked Questions about competitor-scan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a competitive landscape analysis for a new market?▼

Provide a market or product description as input. The skill researches 5-8 direct and indirect competitors via web search, analyzes their positioning and pricing, and returns a structured brief with a competitor table, positioning map, and white space opportunities.

What does the competitor scan output include?▼

The output contains a market overview, a competitor comparison table covering positioning, target customer, strengths, weaknesses, and pricing, a text-based 2x2 positioning map, 3-5 white space opportunities, and a key takeaway paragraph.

How are direct and indirect competitors handled?▼

Direct competitors in the same category and customer segment are prioritized. Indirect competitors solving the same job-to-be-done with a different approach are included but explicitly flagged as indirect.

What happens if a market has very few competitors?▼

If fewer than three competitors are found, the market is flagged as a blue ocean. The analysis then shifts focus to adjacent markets and substitute solutions instead of direct rivalry.

Does the competitor scan handle opaque enterprise pricing?▼

Yes. Pricing pages are always checked, and when a vendor shows only "Contact us", it is recorded as enterprise or opaque pricing rather than being omitted or guessed.

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