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competitor-signals

Identify competitor engagement signals from G2 and Capterra for B2B outreach.

242|77|Updated Jan 30, 2026
Search Tags:#outbound sales#lead generation#competitor intelligence#signal tracking#G2 scraping#churned customers
One-click install
npx skills add https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills --skill competitor-signals
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-signals
Source: https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills/tree/main/master-skills/signal-sourcer/.claude/skills/competitor-signals
Command: npx skills add https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills --skill competitor-signals

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps identify and target prospects who are actively evaluating competitors, unhappy with their current solutions, or engaging with competitor content, enabling timely and relevant outreach.

Core Features & Use Cases

  • Signal Identification: Detects various competitor-related triggers such as bad reviews, churned customers, competitor content engagement, and G2/Capterra comparison activity.
  • Targeted Outreach Plays: Provides specific strategies (plays) for engaging with different types of competitor signals, like targeting users who left bad reviews or followers of competitor pages.
  • Use Case: When a prospect leaves a negative review for a competitor on G2, this Skill can help identify that prospect and trigger a personalized outreach to offer your solution as a better alternative.

Quick Start

Use the competitor-signals skill to find and target users who left bad reviews for our competitors.

Frequently Asked Questions about competitor-signals

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I track competitor engagement signals for outbound prospecting?▼

Track competitor engagement signals by scraping platforms like G2 and Capterra for negative reviews, identifying churned customers, and analyzing competitor LinkedIn activity to trigger targeted B2B outreach plays. A point-based scoring system prioritizes these signals for prospecting.

What is the best way to find prospects leaving negative reviews on G2?▼

Find prospects leaving negative G2 reviews by scraping the platform to detect bad reviews of competitor solutions. This identifies unhappy users and triggers personalized outreach offering your product as an alternative solution.

Do I need data enrichment tools to identify churned customers from competitor signals?▼

Yes, you need data enrichment tools like Clay for profile matching. After scraping competitor signals and identifying in-cycle customers from platforms like G2, Clay integration matches the profiles to enable targeted outbound outreach.

How does point-based scoring work for prioritizing competitor intelligence signals?▼

Point-based scoring prioritizes competitor intelligence signals by assigning values to different triggers like negative reviews, competitor content engagement, and active evaluations of alternatives. Higher scores indicate stronger intent, helping focus outreach on high-priority prospects.

Can I use competitor LinkedIn activity to identify prospects actively evaluating alternatives?▼

Yes, analyzing competitor LinkedIn activity identifies prospects engaging with competitor content. Combined with G2 and Capterra comparison activity scraping, this detects users actively evaluating alternatives and generates targeted outreach plays.

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