competitor-site-analysis

Extract structured data across five dimensions from a competitor's website.

60|5|Updated Feb 22, 2026
One-click install
npx skills add https://github.com/superamped/ai-marketing-skills --skill competitor-site-analysis
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitor-site-analysis
Source: https://github.com/superamped/ai-marketing-skills/tree/main/skills/research/competitor-site-analysis
Command: npx skills add https://github.com/superamped/ai-marketing-skills --skill competitor-site-analysis

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Visit a competitor's website and extract structured data across 5 dimensions: company overview, product & positioning, pricing & feature monetization, social proof, and hiring signals. Pure website extraction — no synthesis, no strategic assessment.

Core Features & Use Cases

  • Extract five-section website profiles (overview, positioning, pricing, social proof, and hiring signals) from public pages.
  • Support up to six pages (homepage, pricing, features, about, customers, careers) when available; skip missing pages without guessing.
  • Use cases include quick competitive landscape checks, supplier and partner vetting, and baseline benchmarking against market peers.

Quick Start

Provide a competitor name and homepage URL to generate a 5-dimension website profile.

Frequently Asked Questions about competitor-site-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I extract competitor website data for market research?

To extract competitor website data for market research, provide a competitor name and homepage URL. The tool fetches up to six public pages and structures the data into five dimensions: overview, positioning, pricing, social proof, and hiring signals.

What is the best way to analyze a competitor's pricing and brand positioning?

Analyzing a competitor's pricing and brand positioning is done by fetching their homepage, pricing, and features pages. The extraction isolates product monetization details and market messaging into a structured profile without adding strategic assessments.

Can I extract social proof and hiring signals from a competitor's website?

Yes, you can extract social proof and hiring signals by fetching available customers and careers pages. If these pages are missing or blocked, the tool marks those specific sections as not found rather than guessing the missing data.

Does competitor site analysis work when pages are missing or behind blockers?

Competitor site analysis handles missing or blocked pages by marking the corresponding sections as not found. It skips unavailable pages like features or about sections without guessing, ensuring the extracted website data remains purely factual.

What do I need to generate a five-section competitor website profile?

To generate a five-section competitor website profile, you only need to provide the target competitor name and their homepage URL. The extraction then automatically attempts to fetch and parse up to six linked pages for structured data.