What problem does it solve? Writing competitor comparison, alternatives, and versus pages for the German and DACH market carries legal risk under § 6 UWG and often produces one-sided, unsourced marketing claims. This Skill structures the entire workflow so every factual statement is sourced, dated, symmetric, and legally conservative. ## Core Features & Use Cases - Statement and Source Ledger: Maintains a claim-by-claim evidence table with source URL, retrieval date, plan, country, and confidence level for every assertion. - Four Comparison Formats: Supports singular alternative pages, plural alternatives roundups, product-vs-competitor pages, and neutral competitor-vs-competitor comparisons, plus internal battlecards. - DACH Legal Guardrails: Applies § 6 UWG conservatively for Germany, separates Austria and Switzerland checks, and enforces disclosure of publisher, affiliate, and ownership relationships. - Use Case: A marketing team needs a "Competitor X-Alternative" page. The Skill produces a research brief with sourced claims, confirmed trade-offs, a symmetric fact table, and a draft explicitly marked as not approved for publication. ## Quick Start Ask the assistant to create an evidence-based comparison page for your product versus a named competitor for the German market, including a sourced claims table and pricing as of a specific date.
