What problem does it solve?
This Skill unit helps ensure that all GTM outreach operations comply with anti-spam laws (CAN-SPAM, GDPR, CASL), platform ToS, and ethical standards, providing guardrails and checks before any outreach action is taken.
Core Features & Use Cases
- Compliance Verification: Before sending any message, checks suppression lists, opt-out statuses, domain blacklists, and various regional regulations (CAN-SPAM, GDPR, CASL, LinkedIn, Email Sending Limits).
- Pre-Send Checklist: Ensures messages meet all compliance requirements including accurate sender identification, unsubscribe mechanisms, and legal obligations for different regions.
- Opt-Out Processing: Handles opt-out requests by adding emails to suppression lists and marking contacts as opted out.
- Audit Trail: Logs all compliance-relevant actions for auditing purposes.
- Weekly Health Report: Generates reports on suppression list size, opt-outs, bounce rates, sending volumes, and domain health.
- Emergency Procedures: Defines actions to take in case of domain blacklisting, high bounce rates, account restrictions, or legal complaints.
Quick Start
Ensure compliance before sending outreach messages by running the compliance skill unit with your message content and lead data.