conducting-user-interviews

To plan user interviews for product discovery, define your interview goals, select the appropriate interview type like discovery or JTBD, establish participant criteria, and use structured templates to synthesize findings into a comprehensive User Interview Pack.

Recruiting participants for customer research involves generating a targeted recruiting plan, drafting outreach copy, and creating screeners to identify and select the right users matching your established participant criteria.

Conducting a JTBD switch interview to analyze user churn requires creating a story-first interview guide, managing participant consent, capturing high-quality notes, and synthesizing behavioral stories to identify key churn drivers.

Yes, you can use structured templates for various user interview types including discovery, JTBD switch, churn analysis, and concept testing to ensure consistent workflows and elicit high-signal behavioral stories for actionable product insights.

Consolidate customer research data by synthesizing interview notes into structured themes and opportunities, ultimately compiling the findings into a structured User Interview Pack that provides actionable recommendations for product decisions.

A story-first interview guide is a structured framework designed to elicit behavioral stories rather than opinions during user interviews, needed when executing discovery, churn analysis, or concept testing to capture high-quality, actionable insights.