What problem does it solve?
Conjoint analysis helps you estimate how different attributes causally affect choice when respondents evaluate multiple features at the same time.
Core Features & Use Cases
- Forced-choice conjoint designs: Run pairwise (or multi-option) profile choice tasks to elicit multidimensional preferences.
- AMCE estimation: Compute Average Marginal Component Effects to quantify the causal impact of changing each attribute level relative to a baseline.
- Subgroup comparisons & diagnostics: Evaluate heterogeneous preferences (e.g., by party/demographics) and check randomization, order effects, fatigue/satisficing, and model assumptions.
Example use case: you want to understand which candidate or immigration-policy attributes drive voting intent by estimating AMCEs for education, language, and origin while accounting for respondent-level clustering.
Quick Start
Use the conjoint-analysis skill to design a forced-choice conjoint experiment, estimate AMCEs with clustered standard errors, and run the included diagnostic checks on your survey dataset.