What problem does it solve?
Creates a practical, platform-native monthly content calendar so SMBs can move from vague posting ideas to a structured set of specific post briefs that a copywriter and designer can execute without back-and-forth.
Core Features & Use Cases
- Intake and validation: Reads brand context, best-performers, and upcoming events and logs missing inputs as stated assumptions.
- Structured output: Produces a four-week calendar with per-post topic, angle, pillar, format, visual direction, objective, and scheduling details and saves it to context/content-calendar.md for downstream skills.
- Optional research: Integrates optional MCP tools (Firecrawl, SerpApi, Playwright) to run competitor analysis and trend research when configured.
- Use case: Prepare a month-long Instagram and LinkedIn calendar for an SMB launch, balancing promotional, educational, and social-proof posts with clear visual handoffs for designers.
Quick Start
Generate a four-week content calendar for [brand name] for the target month and platforms using existing context/brand-style.md and context/best-performers.md, saving the result to context/content-calendar.md.