content-decay-scan

A content decay audit identifies declining organic traffic, ranking drops, outdated stats, broken links, and lost AI citations across your content library to pinpoint pages losing audience trust and revenue over time.

Content decay is identified by scanning accessible URL lists for declining organic traffic, keyword ranking movement, freshness aging, broken links, and conversion decline to detect pages losing audience trust and revenue over time.

The best way to prioritize a content audit for revenue recovery is to score pages by combining decay indicators with business impact calculations, using traffic, conversion rate, and revenue-per-conversion estimates to target the highest ROI refreshes.

To create actionable refresh briefs for outdated blog posts, the scan produces writer-ready briefs for Critical and High priority items, detailing exactly what to update, what to add, and what SEO improvements to apply.

Yes, you need accessible URL lists and analytics inputs, such as the last 6 months of analytics data, to perform scoring that combines decay indicators with business impact calculations for your content library.