content-strategy

Content strategy aligned with your funnel maps topics to awareness, consideration, and decision stages. Organize content pillars by TOFU/MOFU/BOFU phases, then build calendars and distribution plans that guide prospects through each stage with relevant messaging and clear CTAs.

Content calendar planning starts with 2–3 core pillars tied to business goals, then clusters subtopics under each. Map content pieces across channels and weeks, assign ownership roles (planner, copywriter, specialist), and track metrics to measure performance and optimize themes.

Repurposing maps one core asset—blog post, video, guide—into channel-native formats suited to owned, earned, and paid channels. Adapt messaging, length, and CTAs for each platform, then use an editorial calendar to coordinate timing and track cross-channel reach and engagement.

Yes. Content pillars organize topic clusters around keywords and search intent, improving topical authority. SEO-integrated strategy maps pillars to audience search behavior, builds internal linking between cluster content, and measures organic traffic by pillar to refine performance.

Distribution planning complements your calendar by specifying which channels, formats, and amplification tactics (owned, earned, paid) each piece uses. It ensures content reaches the right audience at the right time and tracks channel performance metrics to validate strategy effectiveness.

Track funnel-stage metrics: awareness (impressions, reach), consideration (engagement, shares), and conversion (CTR, signups). Measure by pillar and channel, monitor content performance over time, and use data to refine pillars, distribution, and repurposing decisions.