content-strategy

Plan content pillars, clusters, and a prioritized publishing calendar.

13|Updated Feb 4, 2026
One-click install
npx skills add https://github.com/abeldotam/bmad-viewer --skill content-strategy-abeldotam
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/abeldotam/bmad-viewer/tree/main/.agents/skills/content-strategy
Command: npx skills add https://github.com/abeldotam/bmad-viewer --skill content-strategy-abeldotam

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Content Strategy helps you plan and prioritize content that attracts your target audience, builds authority, and drives leads by aligning topics with audience intent and product goals.

Core Features & Use Cases

  • Pillar and cluster planning: define core topics and interlinked subtopics to cover topics comprehensively.
  • Buyer-stage mapping: align content with awareness, consideration, and decision stages to move users down the funnel.
  • Hub-and-spoke content systems: design scalable content architectures (hub pages + spokes) to boost internal linking and SEO.
  • Content ideation sources: synthesize ideas from keyword data, customer conversations, and competitive gaps to fuel new pieces.
  • Operational briefs and calendars: generate actionable briefs and a prioritized publishing calendar to execute plans.

Quick Start

Ask it to generate a complete content strategy plan for your product, including pillars, topics, and a prioritized content calendar.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a hub-and-spoke content strategy to boost internal linking and SEO?

A hub-and-spoke content strategy structures core hub pages interlinked with topical spokes to scale internal linking and SEO. This architecture aligns topics with audience intent to build authority and drive organic search traffic.

What is the best way to map blog topics to the awareness, consideration, and decision buyer stages?

Mapping blog topics to buyer stages requires aligning pillar and cluster content with awareness, consideration, and decision funnel phases. This ensures content moves users down the funnel by matching specific audience intents at each step of their journey.

Can I use this to generate a prioritized content calendar for a solopreneur or agency?

Yes, you can generate a prioritized content calendar suitable for solopreneurs, agencies, and product marketing teams. The system outputs actionable operational briefs and publishing schedules to execute plans across blog posts, guides, and long-form content.

How do I synthesize content ideas from keyword data and competitive gaps?

You synthesize content ideas by combining keyword data, customer conversations, and competitive gaps into pillar and cluster topics. This process fuels new pieces by ensuring your long-form content and guides address searchable and shareable audience needs.

When do I need pillar and cluster planning for my product marketing content?

You need pillar and cluster planning when you want to comprehensively cover core topics and interlinked subtopics to attract your target audience. It is essential for building topical authority and generating leads through guides and long-form content.