What problem does it solve? Planning what content to publish, for whom, and through which channels is time-consuming and often inconsistent across teams. This Skill turns scattered ideas into a structured content strategy with defined pillars, audience mapping, editorial calendars, and measurable KPIs. ## Core Features & Use Cases - Content Pillar Definition: Maps all content to your organization's core value proposition with proof points for each pillar. - Audience-Content Matrix: Aligns audience segments (executives, practitioners, prospects, media) with content types, channels, and publishing cadence. - Editorial Calendar & Sequencing: Builds quarterly calendars tied to events and milestones, plus launch sequencing (teaser, launch, deep dives, evergreen). - Use Case: A marketing lead preparing for a research report launch asks for a full rollout plan and receives a sequenced teaser-to-evergreen campaign with channel assignments and KPI targets. ## Quick Start Ask the AI to build a content strategy and editorial calendar for your upcoming campaign using the content-strategy skill.