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content-strategy

Plans content pillars, topic clusters, and prioritized editorial roadmaps for marketing teams.

Updated Aug 20, 2026
Search Tags:#content planning#content strategy#keyword research#topic clusters#seo#content pillars#editorial calendar
One-click install
npx skills add https://github.com/bittlinkm/claude-setup --skill content-strategy-bittlinkm
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/bittlinkm/claude-setup/tree/main/skills/content-strategy
Command: npx skills add https://github.com/bittlinkm/claude-setup --skill content-strategy-bittlinkm

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what content to create is harder than writing it. This Skill turns scattered ideas, keyword data, and customer research into a structured content strategy with clear pillars, buyer-stage coverage, and prioritized topics. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Defines 3-5 core pillars with hub-and-spoke subtopic clusters and internal linking structure. - Buyer-Stage Keyword Mapping: Maps topics to awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Prioritization Framework: Scores ideas on customer impact (40%), content-market fit (30%), search potential (20%), and resources (10%). - Ideation Sources: Mines keyword exports, call transcripts, surveys, Reddit/Quora forums, and competitor content for validated topics. - Use Case: A B2B SaaS team with no blog asks what to write about. The Skill establishes pillars, maps keywords by buyer stage, and outputs a prioritized publishing roadmap balancing searchable and shareable content. ## Quick Start Ask the AI to build a content strategy for your product, including content pillars, buyer-stage topics, and a prioritized list of what to publish first.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for a new blog?▼

Start by gathering business context, customer research, and competitive landscape. Then define 3-5 content pillars, map keywords to buyer stages (awareness through implementation), and prioritize topics using a weighted scoring framework before setting a publishing cadence.

What is a hub and spoke content cluster?▼

A hub is a comprehensive pillar page on a core topic, and spokes are supporting articles targeting related long-tail keywords. Spokes link back to the hub and to each other, building topical authority and improving search rankings for the whole cluster.

How do I prioritize which blog posts to write first?▼

Score each idea on customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%). Focus on high-impact, lower-effort topics first, and maintain coverage across buyer stages rather than only top-of-funnel content.

What content formats earn the most backlinks?▼

Statistics and data roundup pages earn roughly 4.25x their page share of backlinks, based on a single vendor study of B2B SaaS sites, so treat it as directional. Original research and ultimate guides earn fewer links directly but serve rankings, conversions, and brand goals.

When should I use content strategy versus copywriting?▼

Use content strategy when deciding what content to create, planning pillars, or prioritizing topics. Use copywriting when writing an individual piece. Strategy answers what and why; copywriting handles the actual drafting.

Can this help fix an existing blog with flat traffic?▼

Yes. Run a content audit of existing posts, organize them into pillars and topic clusters, identify hub-and-spoke opportunities, and decide which posts to update, consolidate, or retire. Then apply the prioritization framework to plan next steps.

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