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content-strategy

Plan content pillars, topic clusters, and editorial calendars for marketing teams.

Updated Apr 21, 2026
Search Tags:#content-strategy#keyword-research#content-pillars#editorial-calendar#hub-and-spoke#topic-clusters#buyer-journey
One-click install
npx skills add https://github.com/chriswestt/claude-skills --skill content-strategy-chriswestt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/chriswestt/claude-skills/tree/main/content-strategy
Command: npx skills add https://github.com/chriswestt/claude-skills --skill content-strategy-chriswestt

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps teams plan a cohesive content program that drives traffic, builds authority, and generates leads by prioritizing content that is either searchable, shareable, or both.

Core Features & Use Cases

  • Define 3–5 content pillars and topic clusters to organize content and guide production.
  • Map content to the buyer journey (awareness to implementation) to match intent and funnel goals.
  • Develop hub-and-spoke content strategies with pillar pages and supporting posts to improve topical authority.
  • Conduct ideation using multiple sources (keyword research, customer transcripts, surveys, forum research, competitor analysis) to surface high-potential topics.
  • Create editorial calendars and publishing cadences that align with resourcing and product launches.

Quick Start

Define 3–5 content pillars, map topics to the buyer journey, and outline a prioritization plan using the documented framework.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I organize an editorial calendar around content pillars and topic clusters?▼

A hub-and-spoke content strategy uses a comprehensive pillar page as the central hub, linked to supporting posts that cover subtopics. This structure builds topical authority and improves search visibility for clustered topics.

What is the best way to map content topics to the buyer journey?▼

Mapping content to the buyer journey involves aligning topics with funnel stages from awareness to implementation. This approach matches user intent, addresses specific funnel goals, and drives targeted traffic and leads.

How do I prioritize content creation for search and shareability?▼

Prioritize content creation by ideating from keyword research, customer transcripts, surveys, and competitor analysis. Use a framework to evaluate topics based on search potential and shareability to maximize traffic and authority.

Can I use keyword research to plan a hub-and-spoke content model?▼

Yes, keyword research informs the hub-and-spoke model by identifying primary terms for pillar pages and secondary terms for supporting posts. This ensures your topic clusters target relevant search demand effectively.

What sources should I use for content ideation to build topical authority?▼

Content ideation sources include keyword research, customer transcripts, surveys, forum research, and competitor analysis. Surfacing topics from these inputs helps build authority and generate high-potential content.

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