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content-strategy

Plan content strategy by mapping markets, GTM paths, and content types into a 3D matrix.

12|2|Updated Mar 4, 2026
Search Tags:#content-strategy#content-planning#funnel-mapping#content-matrix#gtm-content#market-propositions
One-click install
npx skills add https://github.com/cogni-work/insight-wave --skill content-strategy-cogni-work
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/cogni-work/insight-wave/tree/main/cogni-marketing/skills/content-strategy
Command: npx skills add https://github.com/cogni-work/insight-wave --skill content-strategy-cogni-work

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Plan and optimize content strategy across markets by translating business goals into a structured content matrix that maps GTM paths to content types.

Core Features & Use Cases

  • Builds a 3D matrix (market × GTM path × content type) with auto-recommended formats to guide content creation.
  • Integrates project context and market data (marketing-project.json, tips-value-model.json, propositions, competitors, and customers) to drive data-informed decisions.
  • Generates format recommendations across Thought Leadership, Demand Gen, Lead Gen, and Sales Enablement for multi-market GTM programs.

Quick Start

Initialize a marketing project and run the content strategy planner to generate the 3D matrix and recommended formats.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map content strategy across multiple markets and GTM paths?▼

A 3D content matrix maps markets, GTM paths, and content types into a single structured framework. It translates business goals into prioritized content formats to guide multi-market content creation and backlog planning.

What's the best way to plan a content backlog using market propositions and customer profiles?▼

Planning a content backlog uses project context, market propositions, competitors, and customer profiles to generate format recommendations. It prioritizes content types across Thought Leadership, Demand Gen, Lead Gen, and Sales Enablement for multi-market GTM programs.

How do I align GTM content with funnel stages for demand generation?▼

Aligning GTM content with funnel stages applies the 3D matrix to map specific content types to each funnel phase. It generates format recommendations across Demand Gen, Lead Gen, and Sales Enablement to guide content distribution.

Do I need project context files to generate content format recommendations?▼

Generating content format recommendations requires reading project context files like marketing-project.json and tips-value-model.json. It also integrates propositions, competitor data, and customer profiles to drive data-informed content matrix construction.

Can I use a content matrix for prioritizing formats across different content types?▼

A content matrix prioritizes formats across Thought Leadership, Demand Gen, Lead Gen, and Sales Enablement. It auto-recommends specific formats within the 3D matrix to guide content creation for multi-market GTM programs.

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