content-strategy

Plans content pillars, topic clusters, and prioritized editorial roadmaps for marketing teams.

Updated Aug 6, 2026
One-click install
npx skills add https://github.com/ferrarifankid04/ai-skills-public --skill content-strategy-ferrarifankid04
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/ferrarifankid04/ai-skills-public/tree/main/claude-code/skills/content-strategy
Command: npx skills add https://github.com/ferrarifankid04/ai-skills-public --skill content-strategy-ferrarifankid04

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what content to create is harder than writing it. This Skill turns scattered ideas, keyword data, and customer research into a structured content strategy with clear pillars, buyer-stage coverage, and a prioritized publishing plan. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Defines 3-5 core pillars with hub-and-spoke subtopic clusters and internal linking structure. - Buyer-Stage Keyword Mapping: Maps topics to awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Prioritization Scoring: Ranks content ideas using a weighted framework (customer impact 40%, content-market fit 30%, search potential 20%, resources 10%). - Ideation from Real Data: Mines keyword exports, sales call transcripts, surveys, Reddit/Quora threads, and competitor blogs for validated topics. - Use Case: A B2B SaaS team with no blog asks what to write about. The Skill checks for product marketing context, proposes pillars tied to the product, and outputs a scored, prioritized topic list with a publishing cadence. ## Quick Start Ask the assistant to build a content strategy for your product, including content pillars, priority topics, and a publishing plan.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for a new blog?

Start by gathering business context, customer research, and competitive landscape. Then define 3-5 content pillars tied to your product, map topics to buyer stages, and score ideas with a weighted prioritization framework before setting a publishing cadence.

How do I prioritize which blog posts to write first?

Score each idea on four weighted factors: customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%). Focus on high-impact, lower-effort topics first while maintaining coverage across buyer stages.

What is a hub and spoke content cluster?

A hub is a comprehensive pillar page on a core topic, and spokes are supporting articles targeting related long-tail keywords. Spokes interlink with the hub to build topical authority, typically with 8-15 spokes per cluster.

Can this skill write the actual blog posts?

No, this Skill covers planning and strategy only. For writing individual content pieces, it defers to the copywriting skill, though it can provide strategic context like target keywords and audience for each piece.

How do I find content ideas from customer data?

Mine sales call transcripts for questions and objections, survey responses for recurring themes, and forums like Reddit and Quora for real user language. Topics mentioned by 30% or more of respondents are high-priority candidates.

When should I use dedicated pillar pages instead of a blog?

Most content works fine under /blog with good internal linking. Dedicated hub URL structures like /guides/topic are only needed for major topics with multiple layers of depth, such as comprehensive resource centers.