content-strategy

Plan content pillars, clusters, and prioritized topics aligned with product goals.

Updated Mar 29, 2025

Search Tags:#content-strategy #keyword-research #content-marketing #hub-and-spoke #content-planning #topic-clusters #content-ideation

Ready to run

npx skills add https://github.com/ketzal88/gym-counter --skill content-strategy-ketzal88

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/ketzal88/gym-counter/tree/main/.agents/skills/content-strategy
Command: npx skills add https://github.com/ketzal88/gym-counter --skill content-strategy-ketzal88

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Content teams often struggle to plan cohesive, high-impact content that aligns with business goals, identify topics that address real customer needs, and organize work into a scalable structure (pillars and topic clusters) that supports both SEO and brand messaging.

Core Features & Use Cases

Pillar planning and hub/spoke topic clusters to structure content for depth and breadth.
Keyword-driven ideation and topic prioritization based on buyer stage and search demand.
Guidance on content types (searchable vs shareable) and optimal formats to drive traffic, engagement, and conversions.
Prioritization framework that scores topics by customer impact, product fit, search potential, and resource requirements.
Outputs suitable for SEO, content calendars, and content briefs, including pillar maps, cluster maps, and topic ideas.

Quick Start

Provide a business context and audience details, then request a full content strategy plan.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I plan a content strategy using pillar pages and topic clusters?▼

A hub-and-spoke content model organizes strategy by mapping a core pillar page to supporting topic clusters. This structure builds content depth and breadth, aligning topics with audience intent to improve search visibility and drive targeted traffic.

What is the best way to prioritize content topics for SEO and lead generation?▼

The best way to prioritize content topics is using a scoring framework that evaluates customer impact, product fit, search demand potential, and resource requirements. This ensures your content calendar targets high-value keywords that drive traffic and conversions.

How do I find content gaps and generate topic ideas from keyword research?▼

Generate topic ideas by analyzing keyword demand, customer questions, and competitive content gaps. This research identifies unsatisfied audience intent, allowing you to create searchable content formats that fill gaps and capture targeted search traffic.

Can I build a content calendar directly from audience intent and buyer stage research?▼

Yes, you can build a content calendar by mapping keyword-driven ideation and prioritized topics to specific buyer stages. This aligns content formats with audience intent, ensuring your calendar supports SEO goals and measurable business outcomes.

What content formats should I use for searchable versus shareable content?▼

Searchable content formats should target specific keyword demand and topic clusters to drive organic SEO traffic, while shareable content formats focus on engagement and brand messaging. Aligning formats with audience intent maximizes both reach and conversions.