content-strategy

Name: content-strategy
Availability: InStock
Author: krmorantte

Plan content pillars, buyer-stage mapping, and prioritized publishing calendars.

Updated Apr 11, 2026

Search Tags:#content-strategy #keyword-research #content-pillars #hub-and-spoke #topic-clusters #content-calendar

Ready to run

npx skills add https://github.com/krmorantte/marketing --skill content-strategy-krmorantte

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/krmorantte/marketing/tree/main/skills/content-strategy
Command: npx skills add https://github.com/krmorantte/marketing --skill content-strategy-krmorantte

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Content strategy helps teams plan, prioritize, and execute content initiatives that drive traffic, build authority, and generate leads by aligning content with product marketing context, audience needs, and SEO opportunities.

Core Features & Use Cases

Establish 3-5 content pillars aligned to product and audience, and develop topical clusters to organize content.
Map content by buyer stage (awareness, consideration, decision, implementation) to ensure a balanced mix of search-driven and shareable formats.
Provide guidance on content types, formats, and interlinking to maximize topical authority and internal SEO signals.
Use programmatic inputs (keyword data, audience questions, competitive gaps) to generate high-value content ideas and a prioritization plan.

Quick Start

Identify your product-market context, establish 3-5 content pillars, and map the initial content by buyer stage before drafting topics.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a content strategy that drives traffic and leads?▼

To build a content strategy, establish 3-5 content pillars aligned to your product, map topics by buyer stage, and create a prioritized publishing calendar with interlinked hub-and-spoke clusters.

What is a hub-and-spoke content model and when should I use it?▼

A hub-and-spoke content model organizes topics into pillar pages linked to related supporting articles, maximizing topical authority and internal SEO signals for high-value keyword clusters.

How do I map content ideas to different buyer journey stages?▼

Map content to buyer stages by aligning search-driven formats to awareness, consideration, decision, and implementation phases, ensuring a balanced mix of search-driven and shareable content.

Do I need keyword research data to plan topic clusters effectively?▼

Yes, keyword research data is required to generate high-value content ideas, identify competitive gaps, and prioritize your publishing cadence effectively across the selected content pillars.

What is the best way to organize a content calendar for a marketing program?▼

The best way to organize a content calendar is to prioritize topics using programmatic inputs like audience questions and keyword data, mapping each item to a specific buyer stage and pillar.

Can I use this content planning approach without existing product marketing context?▼

No, defining your product-market context is a prerequisite before establishing content pillars and mapping initial content by buyer stage to ensure alignment with audience needs.