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content-strategy

Plan content pillars, topic clusters, and prioritized publishing roadmaps for blogs.

Updated Mar 27, 2026
Search Tags:#content planning#content strategy#keyword research#topic clusters#content pillars#content ideation#editorial calendar
One-click install
npx skills add https://github.com/liammcleod-hub/blog --skill content-strategy-liammcleod-hub
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/liammcleod-hub/blog/tree/main/repo-skills/marketing-library/skills/content-strategy
Command: npx skills add https://github.com/liammcleod-hub/blog --skill content-strategy-liammcleod-hub

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Content planning often feels scattered and reactive, leaving blogs without clear goals, weak SEO performance, and missed opportunities to convert readers into leads. This Skill helps teams decide what content to create, how to organize topics into pillars and clusters, and which pieces to prioritize for search and shareability so content investments drive measurable business outcomes.

Core Features & Use Cases

  • Pillar & Cluster Design: Define 3–5 content pillars and map supporting spoke articles to build topical authority.
  • Keyword & Buyer-Stage Mapping: Align topics to awareness → consideration → decision stages and recommend target keywords and content types.
  • Prioritization Framework: Score ideas by customer impact, content-market fit, search potential, and resource requirements to build a practical roadmap.
  • Ideation Sources: Use keyword exports, call transcripts, surveys, forum research, and competitor analysis to generate validated content ideas.
  • Use Case: Startups launching a blog from zero, editorial teams reorganizing a 200+ post archive, or product teams aligning content to buyer journeys.

Quick Start

Ask the skill to read your product marketing context (or provide key business and customer details) and return 3–5 content pillars with three prioritized topic ideas per pillar, target keywords, buyer stage, and suggested content type.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build content pillars and topic clusters for my blog?▼

Content pillars are 3-5 core topics that define your blog's authority, supported by topic clusters of related articles. You design pillars and map supporting spoke articles to build topical authority and improve SEO performance.

How do I create an editorial calendar from keyword research?▼

Creating an editorial calendar from keyword research involves scoring ideas by search potential and resource requirements. You align target keywords to buyer stages and build a prioritized publishing roadmap with suggested content types.

What is the best way to map content to the buyer journey?▼

Mapping content to the buyer journey requires aligning topics across awareness, consideration, and decision stages. You assign target keywords and suggested content types to each stage so content investments drive measurable leads.

Do I need customer research transcripts to plan a content strategy?▼

Customer research transcripts are required to generate validated content ideas and prioritize topics. You can also use keyword exports, surveys, and competitor analysis to feed the ideation sources for your content strategy.

How do I prioritize topics for a publishing roadmap?▼

Prioritizing topics for a publishing roadmap uses a framework that scores ideas by customer impact, content-market fit, search potential, and resource requirements. This produces a practical publishing cadence for your editorial program.

Can I use this content planning approach for a B2B blog with an existing archive?▼

This content planning approach applies to B2B and B2C scenarios, including reorganizing a 200+ post archive. It outputs prioritized topics, internal linking structures, and a publishing cadence to align existing content to buyer journeys.

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