content-strategy

Plans prioritized topic clusters and SEO-aware content ideas for SaaS marketing campaigns.

Updated Feb 14, 2026
One-click install
npx skills add https://github.com/lionheartapp/lionheart-ops --skill content-strategy-lionheartapp
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/lionheartapp/lionheart-ops/tree/main/.claude/skills/content-strategy
Command: npx skills add https://github.com/lionheartapp/lionheart-ops --skill content-strategy-lionheartapp

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps teams decide what content to create and how to organize it so that pieces attract organic search traffic, earn shares, and drive leads. It reduces guesswork by turning customer research, keyword data, and competitor gaps into prioritized, actionable topic plans tied to buyer stages.

Core Features & Use Cases

  • Pillar & Cluster Planning: Identify 3–5 core content pillars and map spoke articles to form hub-and-spoke topic clusters.
  • Prioritized Topic Ideas: Generate prioritized blog post ideas with target keywords, buyer stage, content type (searchable/shareable), and rationale based on customer research.
  • Research-Driven Outputs: Convert keyword exports, call transcripts, surveys, and competitor analysis into quick wins, templates, and distribution suggestions.
  • Use Case: A B2B SaaS marketing lead can produce a priority roadmap of pillar pages and six immediate blog posts mapped to decision-stage and awareness-stage keywords.

Quick Start

Create a 3-pillar content strategy for a B2B SaaS product, listing each pillar, three subtopic cluster ideas, six priority post titles with target keywords and buyer stage, and a short rationale for why each item was prioritized.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a content pillar and topic cluster strategy for SEO?

Content pillar planning identifies 3–5 core topics and maps spoke articles to form hub-and-spoke topic clusters that attract organic search traffic and earn shares. This approach turns keyword data and competitor gaps into prioritized plans tied to buyer stages.

How do I map keywords to buyer stages for a B2B SaaS content roadmap?

Map keywords to buyer stages by converting keyword exports and competitor analysis into prioritized blog post ideas. This yields a content roadmap with specific post titles, target keywords, and rationales categorized by awareness or decision-stage buyer intent.

How do I generate content ideas from customer research and competitor gaps?

Generate content ideas by analyzing keyword exports, call transcripts, surveys, and competitor gaps to produce prioritized blog posts. This yields output-ready content ideas with target keywords, content type classification as searchable or shareable, and execution guidance based on your research.

Can I use this approach for product-led SaaS and editorial roadmaps?

Yes, you can apply topic cluster planning across product-led SaaS, marketing campaigns, and editorial roadmaps. It helps decide what content to create by producing prioritized pillars and buyer-stage keyword mapping for content that is searchable, shareable, or both.

What's the best way to prioritize blog post ideas for quick wins?

The best way to prioritize blog post ideas is by evaluating keyword data and competitor gaps to identify quick wins, templates, and distribution suggestions. This method produces prioritized titles with target keywords, buyer stages, and a rationale explaining why each item was selected.