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content-strategy

Plan data-backed content strategies with prioritized topic clusters and editorial calendars.

1|Updated Jul 9, 2026
Search Tags:#content planning#content strategy#keyword research#content marketing#topic clusters#editorial calendar#content prioritization
One-click install
npx skills add https://github.com/ryzamedia/dustmarketingskills --skill content-strategy-ryzamedia
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/ryzamedia/dustmarketingskills/tree/main/skills/content-strategy
Command: npx skills add https://github.com/ryzamedia/dustmarketingskills --skill content-strategy-ryzamedia

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps marketing teams replace random content production and guesswork with a focused strategy that attracts the right audience, builds topical authority, and drives leads.

Core Features & Use Cases

  • Content Planning: Define 3-5 content pillars, topic clusters, searchable and shareable content opportunities, and buyer-stage coverage.
  • Research and Prioritization: Analyze search demand, customer conversations, competitor gaps, analytics, and connected marketing data, then rank ideas using customer impact, content-market fit, search potential, and resource requirements.
  • Editorial Execution: Create topic cluster maps, publishing calendars, content recommendations, and handoffs to related skills such as copywriting, SEO auditing, and programmatic SEO.
  • Use Case: A B2B SaaS company can use this Skill to turn customer questions, competitor research, and Search Console data into prioritized content pillars and a practical editorial calendar.

Quick Start

Use the content-strategy skill to build a prioritized content roadmap for our product, including content pillars, buyer-stage topics, keyword opportunities, and a publishing calendar.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy that aligns with business goals and search demand?▼

A data-backed content strategy organizes content production around audience needs, business goals, and search demand. It uses search demand analysis, customer conversations, and competitor gaps to define 3-5 content pillars and topic clusters that build topical authority and drive leads.

How do I prioritize content ideas using keyword research and analytics data?▼

Content prioritization ranks ideas using customer impact, content-market fit, search potential, and resource requirements. It analyzes search demand, competitor gaps, and connected marketing data to score and prioritize topics across different buyer stages for maximum ROI.

What is the best way to organize an editorial calendar around topic clusters?▼

Organizing an editorial calendar around topic clusters involves creating topic cluster maps and publishing schedules that ensure buyer-stage coverage. It coordinates content recommendations and handoffs to related marketing skills like copywriting and SEO auditing for seamless execution.

Can I use this content planning approach for a B2B SaaS company?▼

Yes, content planning works for B2B SaaS companies by turning customer questions, competitor research, and Search Console data into prioritized content pillars. It creates a practical editorial calendar that aligns content production with specific SaaS business goals and audience needs.

What data do I need to create a data-backed content roadmap?▼

Creating a data-backed content roadmap requires product context, customer and analytics data, and search and browsing research. Where available, connected marketing data and competitor gap analysis provide the foundation for prioritization scoring and visualization.

How do I conduct a content audit to identify competitor content gaps?▼

A content audit identifies competitor gaps by analyzing competitor content coverage against your existing content and search demand. It reveals searchable and shareable content opportunities, helping define topic clusters and content pillars that capture unmet audience needs.

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