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content-strategy

Plan content pillars, editorial calendars, and topic clusters aligned with business goals.

Updated Apr 21, 2026
Search Tags:#content-strategy#keyword-research#content-pillars#editorial-calendar#hub-and-spoke#topic-clusters
One-click install
npx skills add https://github.com/scanbott/claude-skills --skill content-strategy-scanbott
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/scanbott/claude-skills/tree/main/content-strategy
Command: npx skills add https://github.com/scanbott/claude-skills --skill content-strategy-scanbott

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Plan comprehensive content strategies to help decide what to create, when to publish, and how to structure topics for maximal reach and impact.

Core Features & Use Cases

  • Define content pillars and topic clusters to organize content around core themes.
  • Build editorial calendars that align with product marketing objectives and buyer journeys.
  • Create hub-and-spoke content strategies to improve topical authority and internal linking.
  • Produce guidance for SEO- and shareability-focused content planning across blogs, guides, and social.

Quick Start

Create an initial content pillars plan and a 90-day editorial calendar.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build an editorial calendar that aligns with buyer journeys?▼

Build an editorial calendar by mapping content topics to specific buyer stages and product marketing objectives. This ensures your publishing schedule targets the right audience needs at each step of the purchase journey.

What is a hub-and-spoke content strategy and when do I need it?▼

A hub-and-spoke content strategy organizes topics into core pillar pages linking out to related cluster content. You need it to improve topical authority, maximize internal linking, and drive focused traffic to key themes.

How do I create content pillars and topic clusters for my blog?▼

Create content pillars by defining core business themes, then generate topic clusters around them. This approach structures your blog content to maximize reach, topical authority, and SEO impact across related keywords.

What's the best way to map keywords to different buyer stages?▼

Map keywords to buyer stages using a defined scoring framework with assigned weights. This evaluates search terms against your business goals, ensuring content targets awareness, consideration, or decision phases effectively.

Does this content strategy approach work for social media and guides?▼

Yes, this strategy supports planning across blogs, social media, and guides. It applies topic clustering and SEO-focused shareability guidance to ensure consistent content structure and reach across all marketing channels.

How do I score and prioritize content topics for a 90-day plan?▼

Score and prioritize topics using a defined framework with weighted criteria aligned to business goals. This generates an actionable 90-day editorial calendar focused on high-impact themes and targeted keyword reach.

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