content-strategy-sms

Build a social media content strategy with pillars, topic clusters, and weekly mix.

1|Updated May 26, 2026

Search Tags:#content strategy #topic clusters #differentiation #content pillars #social media planning #content mix #posting framework

Ready to run

npx skills add https://github.com/Leonardo-Corte/local-social-smm-agent --skill content-strategy-sms-leonardo-corte

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: content-strategy-sms
Source: https://github.com/Leonardo-Corte/local-social-smm-agent/tree/main/reference/inspiration-only/social-media-skills/skills/content-strategy-sms
Command: npx skills add https://github.com/Leonardo-Corte/local-social-smm-agent --skill content-strategy-sms-leonardo-corte

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

It helps you stop guessing and creates a clear content strategy so you know what to post, how it supports your goals, and how to structure topic clusters and content mix.

Core Features & Use Cases

Content pillar planning: Builds 3–5 pillars with unique angles, subtopics, and recommended best formats.
Topic cluster framework: Maps pillar topics to depth and formats using Cornerstone vs Supporting classifications.
Weekly content mix & differentiation: Produces platform-ready posting ratios and a differentiation section including voice positioning, content gaps, and underserved audience segments.

Quick Start

Ask: "Create my Instagram/Facebook content strategy using my audience, platforms, and goals, then output pillars, topic clusters, and a weekly content mix."

Frequently Asked Questions about content-strategy-sms

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a content strategy for social media instead of just random posts?▼

A content strategy defines what to post and why it works. It structures your approach into 3 to 5 content pillars with unique angles, maps topic clusters using cornerstone and supporting classifications, and produces a weekly content mix for social media.

What is a topic cluster framework and how does it organize content pillars?▼

A topic cluster framework organizes content pillars by mapping subtopics to specific depths and formats. It classifies topics as cornerstone or supporting content to ensure your social media planning covers both broad themes and detailed subtopics effectively.

How do I plan a weekly content mix that differentiates my social media presence?▼

Planning a weekly content mix involves setting platform-ready posting ratios across your content pillars. Differentiation is achieved by defining your voice positioning, identifying content gaps, and targeting underserved audience segments within your strategy.

Does this content strategy approach write individual social media posts or calendars?▼

No, this content strategy approach does not write individual posts or calendars. It compiles a structured strategy document that defines your content pillars, topic clusters, and weekly posting framework without generating the actual social media content.

Can I use an existing social media context file to speed up content pillar planning?▼

Yes, you can provide existing context in a .agents/social-media-context-sms.md file. The strategy builder reads this optional file to gather your audience, platforms, and goals, then asks discovery questions to collect any missing essentials.