What problem does it solve?
Content teams struggle to plan topics and formats that actually attract search traffic, earn social attention, and convert into leads instead of producing random or inconsistent output.
Core Features & Use Cases
- Searchable vs shareable planning: Prioritizes content that matches active search intent (searchable) and content that builds demand through insight and engagement (shareable).
- Buyer-stage keyword mapping: Translates keywords into awareness, consideration, decision, and implementation content plans using proven modifiers.
- Pillar and cluster architecture: Defines 3–5 content pillars and organizes topic clusters with hub-and-spoke or simpler blog hierarchy and internal linking.
- Idea prioritization framework: Ranks topics using customer impact, content-market fit, search potential, and resource requirements.
- Research-driven inputs: Uses product marketing context, keyword data, transcripts, surveys, forum research, competitor analysis, and sales/support patterns to generate topic recommendations.
Quick Start
Use the content-strategy skill to plan three pillar topics and a prioritized list of content ideas for a specific product launch, based on your provided customer questions and any available keyword list.