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content-strategy

Plan content strategy and score topic ideas by impact and search potential.

Updated Mar 17, 2026
Search Tags:#content strategy#keyword research#topic clusters#content pillars#shareable content#searchable content#buyer stages
One-click install
npx skills add https://github.com/TomWall1/WageCheck --skill content-strategy-tomwall1
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/TomWall1/WageCheck/tree/main/.agents/skills/content-strategy
Command: npx skills add https://github.com/TomWall1/WageCheck --skill content-strategy-tomwall1

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Helps marketing teams avoid scattershot content efforts by aligning every idea with business goals, buyer research, and prioritized search or shareable demand so content consistently drives traffic, authority, and leads.

Core Features & Use Cases

  • Context-first briefing: Always check the product-marketing-context.md file before asking questions so the strategy builds on existing positioning, ICP insights, goals, and competitive intel.
  • Searchable vs shareable frameworks: Distinguishes when to chase keyword-driven demand versus idea-driven virality, including tips for targeting intent, optimizing structure, and leaning on novel insights.
  • Pillars, clusters, and buyer stages: Constructs 3-5 pillars, maps subtopic clusters, assigns awareness-to-implementation topics, and scores ideas by customer impact, content-market fit, search potential, and resource effort.
  • Output guidance: Recommends use-case content, hub-and-spoke structures, templates, thought leadership, and data-driven pieces while linking to the headless CMS reference when infrastructure or publishing workflows are involved.

Quick Start

Ask the content strategy skill to summarize your business context, define pillars, and rank the next content bets.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy that drives traffic and leads?▼

To build a content strategy that drives traffic, align every topic idea with business goals, map buyer stages, define 3-5 topic pillars, and score ideas by search potential and resource effort. This prevents scattershot efforts and builds consistent authority.

What is the difference between searchable and shareable content?▼

Searchable content targets keyword-driven demand to capture existing search intent, while shareable content relies on idea-driven virality and novel insights. Distinguishing between these frameworks allows you to optimize structure and maximize reach effectively.

How do I map topic clusters and content pillars to buyer stages?▼

Mapping topic clusters to buyer stages involves constructing 3-5 core pillars, grouping subtopic clusters under each, and assigning topics across awareness-to-implementation stages. Scoring ideas by customer impact and content-market fit ensures relevant messaging.

How do I score and prioritize content ideas for marketing impact?▼

You score and prioritize content ideas by evaluating customer impact, content-market fit, search potential, and resource effort requirements. This framework ensures your content strategy focuses on high-impact topics that win traffic and generate leads.

Do I need product marketing context before planning a content strategy?▼

Yes, checking your product-marketing-context file before planning a content strategy is required. Building on existing positioning, ICP insights, goals, and competitive intel ensures your topic pillars and messaging align with broader business objectives.

What is the best way to structure content for a headless CMS workflow?▼

The best way to structure content for a headless CMS is using hub-and-spoke structures, use-case templates, and thought leadership pieces. Your content strategy should link to headless CMS references when infrastructure or publishing workflows are involved.

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