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content-strategy

Plans content pillars, topic clusters, and prioritized editorial roadmaps for marketing teams.

Updated Jul 14, 2026
Search Tags:#content planning#content strategy#keyword research#topic clusters#seo#content pillars#editorial calendar
One-click install
npx skills add https://github.com/usmangurowa/sifter --skill content-strategy-usmangurowa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/usmangurowa/sifter/tree/main/.agents/skills/content-strategy
Command: npx skills add https://github.com/usmangurowa/sifter --skill content-strategy-usmangurowa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what content to create is harder than writing it. This Skill turns scattered ideas, keyword data, and customer research into a structured content strategy with clear pillars, buyer-stage coverage, and a prioritized publishing plan. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Defines 3-5 core pillars with hub-and-spoke subtopic clusters and internal linking structure. - Buyer-Stage Keyword Mapping: Maps topics to awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Prioritization Scoring: Ranks content ideas using a weighted framework (customer impact 40%, content-market fit 30%, search potential 20%, resources 10%). - Ideation from Real Data: Mines keyword exports, sales call transcripts, surveys, Reddit/Quora threads, and competitor blogs for validated topics. - Use Case: A B2B SaaS team with no blog asks what to write about. The Skill establishes pillars, maps keywords by buyer stage, and outputs a scored, prioritized list of the first 20 posts to publish. ## Quick Start Ask the assistant to build a content strategy for your product, including content pillars, buyer-stage topics, and a prioritized publishing plan.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for a new blog?▼

Start by defining 3-5 content pillars aligned with your product and audience, then map keywords to buyer stages from awareness through implementation. Score each topic idea with a weighted framework covering customer impact, content-market fit, search potential, and required resources.

How do I prioritize which blog posts to write first?▼

Score each idea on four weighted factors: customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%). Focus on high-impact, lower-effort topics first while maintaining coverage across buyer stages.

What is a hub and spoke content cluster?▼

A hub is a comprehensive pillar page on a core topic, and spokes are supporting articles targeting related long-tail keywords. Spokes interlink with the hub to build topical authority, typically with 8-15 spoke articles per cluster.

How do I find content ideas from customer research?▼

Mine sales call transcripts for questions and objections, survey responses for recurring themes, and forums like Reddit and Quora for real user language. Topics mentioned by 30% or more of respondents are high-priority candidates.

When should I use content strategy versus copywriting?▼

Use content strategy when deciding what content to create, planning pillars, or prioritizing topics. Use copywriting when writing an individual piece such as a single blog post, landing page, or email.

How do I fix a blog with flat traffic and random content?▼

Run a content audit to evaluate existing posts, then reorganize them into pillars and topic clusters. Decide which posts to update, consolidate, or retire, and use hub-and-spoke structures to build topical authority.

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