What problem does it solve? Deciding what content to create is harder than writing it. This Skill turns scattered ideas, customer research, and keyword data into a structured content strategy with clear pillars, prioritized topics, and a balanced editorial calendar. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Identifies 3-5 core pillars and maps hub-and-spoke cluster structures with internal linking plans. - Prioritization Scoring: Ranks content ideas using a weighted framework (customer impact 40%, content-market fit 30%, search potential 20%, resources 10%). - Buyer-Stage Keyword Mapping: Organizes topics across awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Distribution Planning: Applies the Create Once, Distribute Twice philosophy, ORB funnel (borrowed/rented/owned), and a 60/30/10 calendar split. - Use Case: A B2B SaaS team with no blog asks what to write about; the Skill checks product marketing context, proposes pillars tied to the product, scores topic ideas, and outputs a prioritized publishing plan. ## Quick Start Ask the assistant to build a content strategy for your product, including content pillars, prioritized topics, and a publishing calendar.
