content-writing

Write external project descriptions using a Problem-Agitation-Solution structure.

1|Updated Jan 15, 2026
One-click install
npx skills add https://github.com/mokbhai/claude --skill content-writing-mokbhai
Or copy as Structured Prompt for Agent
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Skill: content-writing
Source: https://github.com/mokbhai/claude/tree/main/skills/content-writing
Command: npx skills add https://github.com/mokbhai/claude --skill content-writing-mokbhai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill helps writers produce externally-facing project descriptions that emphasize business outcomes while withholding internal technical details.

Core Features & Use Cases

  • Outcome-focused narratives: Communicate value, impact, and benefits for non-technical audiences.
  • PAS-driven briefs: Apply Problem-Agitation-Solution structure to maximize clarity and persuasiveness.
  • Executive-ready content: Create summaries for stakeholders, executives, or marketing materials.

Quick Start

Craft a concise executive summary for a project that emphasizes business outcomes and value, without disclosing technical details.

Frequently Asked Questions about content-writing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write project descriptions that emphasize business outcomes for non-technical stakeholders?

To write project descriptions for non-technical stakeholders, focus on external outcomes and measurable impact while withholding internal technical details. Apply the PAS framework to structure narratives that communicate value and user benefits clearly to executive audiences.

What is the PAS framework and how does it apply to executive summaries?

The PAS framework is a Problem-Agitation-Solution structure used to maximize clarity and persuasiveness in executive summaries. It helps writers produce externally-facing briefs that emphasize business outcomes by structuring stakeholder updates around measurable impact and user benefits.

How do I create value-focused project descriptions without disclosing technical details?

Create value-focused project descriptions by highlighting external outcomes and user benefits rather than implementation specifics. Frame the content around measurable business impact, using the PAS structure to ensure non-technical audiences understand the project's value proposition clearly.

Can I use the PAS framework for marketing materials and portfolio descriptions?

Yes, the PAS framework applies to marketing materials and portfolio descriptions where non-technical audiences need clarity on impact. It structures content to emphasize business outcomes and measurable value, making it suitable for executive-ready communications and stakeholder updates.

When should I avoid including implementation specifics in stakeholder updates?

Avoid including implementation specifics in stakeholder updates when the audience requires clarity on business outcomes rather than technical depth. Executive summaries and marketing materials should focus on measurable impact and user benefits, withholding internal technical details to maintain external relevance.

What's the best way to structure executive summaries for non-technical audiences?

The best way to structure executive summaries for non-technical audiences is using the PAS framework to highlight business outcomes. Focus on measurable impact and user benefits while withholding internal technical details, ensuring the narrative communicates value clearly to stakeholders and executives.