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conversion-audit

Audit website conversion health using structured frameworks and scoring.

Updated Jan 22, 2026
Search Tags:#framework#trust#benchmark#friction#homepage#conversion-audit
One-click install
npx skills add https://github.com/createdbysalt/nextjs-starter-template --skill conversion-audit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: conversion-audit
Source: https://github.com/createdbysalt/nextjs-starter-template/tree/main/.claude/skills/conversion-audit
Command: npx skills add https://github.com/createdbysalt/nextjs-starter-template --skill conversion-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Conversion audits are often subjective and inconsistent. This Skill provides repeatable frameworks to identify conversion killers, prioritize fixes, and accelerate optimization work.

Core Features & Use Cases

  • The CONVERT Framework: seven-dimension scoring for clarity, objections, navigation, value, evidence, relevance, and trust.
  • Friction Mapping: categorize cognitive, emotional, interaction, and process friction with a severity matrix.
  • Trust Signal Architecture: assess credibility signals across social proof, authority, risk reducers, and security.
  • Use Case: audit a homepage to surface a primary drag, or evaluate a pricing page to reveal gaps before launch.
  • Use Case: perform a risk-free QA on a product page by mapping objections and evidences.

Quick Start

  • Step 1: Initiate a guided audit using the CONVERT framework to surface the top conversion frictions.
  • Step 2: Refer to the references for severity calibration and pattern examples.
  • Step 3: Produce a prioritized remediation plan with owners and timelines.

Frequently Asked Questions about conversion-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a systematic conversion audit on my homepage?▼

A conversion audit systematically applies structured frameworks like the CONVERT scoring system to identify friction and improvement opportunities. It evaluates dimensions like clarity, objections, and trust to replace subjective reviews with repeatable prioritization.

How do I identify and categorize conversion friction on a product page?▼

Identify conversion friction by mapping cognitive, emotional, interaction, and process barriers using a severity matrix. This categorization reveals the primary drag on your product page and helps prioritize the highest impact fixes before launch.

Can I use this conversion audit framework to evaluate a pricing page before launch?▼

Yes, you can audit a pricing page to reveal conversion gaps before launch. The framework assesses trust signal architecture across social proof, authority, risk reducers, and security to ensure your pricing strategy is optimized.

What is the best way to prioritize conversion optimization fixes across a website?▼

The best way to prioritize conversion fixes is using a repeatable scoring process that calibrates friction severity against framework benchmarks. This converts subjective audit findings into a clear, owner-assigned remediation timeline.

Does this conversion audit approach work for evaluating checkout scenarios?▼

Yes, the conversion audit supports checkout scenarios by mapping process and interaction friction. It applies structured scoring to identify risk points and guide targeted optimization actions for the checkout flow.

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