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conversion-audit

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Systematic conversion audits for fast fixes.

Marketing & Sales#framework#trust#benchmark#friction#homepage#conversion-audit
Authorcreatedbysalt
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Conversion audits are often subjective and inconsistent. This Skill provides repeatable frameworks to identify conversion killers, prioritize fixes, and accelerate optimization work.

Core Features & Use Cases

  • The CONVERT Framework: seven-dimension scoring for clarity, objections, navigation, value, evidence, relevance, and trust.
  • Friction Mapping: categorize cognitive, emotional, interaction, and process friction with a severity matrix.
  • Trust Signal Architecture: assess credibility signals across social proof, authority, risk reducers, and security.
  • Use Case: audit a homepage to surface a primary drag, or evaluate a pricing page to reveal gaps before launch.
  • Use Case: perform a risk-free QA on a product page by mapping objections and evidences.

Quick Start

  • Step 1: Initiate a guided audit using the CONVERT framework to surface the top conversion frictions.
  • Step 2: Refer to the references for severity calibration and pattern examples.
  • Step 3: Produce a prioritized remediation plan with owners and timelines.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

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Please help me install this Skill:
Name: conversion-audit
Download link: https://github.com/createdbysalt/nextjs-starter-template/archive/main.zip#conversion-audit

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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