conversion-audit

Audit landing page CTA copy, form flow, and messaging structure to generate optimization recommendations.

Updated Apr 30, 2025
One-click install
npx skills add https://github.com/a-tabiji/atima-lp --skill conversion-audit-a-tabiji
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: conversion-audit
Source: https://github.com/a-tabiji/atima-lp/tree/main/.claude/skills/conversion-audit
Command: npx skills add https://github.com/a-tabiji/atima-lp --skill conversion-audit-a-tabiji

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

The Skill helps identify why landing pages fail to convert by evaluating CTA effectiveness, form flow, psychological barriers, and overall persuasion structure (AIDCA/PAS), enabling actionable optimization.

Core Features & Use Cases

  • CTA analysis: assess copy, placement, color, and microcopy around CTAs.
  • AIDCA/PAS evaluation: ensure Attention, Interest, Desire, Conviction, and Action are aligned.
  • BarrierIdentification: uncover price, quality, effort, and privacy concerns as well as lack of proof.
  • Drop-off & form funnel review: identify sections causing disengagement and optimize flow to form completion.
  • Use Case: for a lead-gen landing page, generate a CVR improvement roadmap and 3 A/B hypotheses.

Quick Start

Use a landing-page audit style prompt to generate a CVR improvement plan.

Frequently Asked Questions about conversion-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit a landing page to improve conversion rates?

You audit a landing page for conversion rate improvements by analyzing CTA copy, form flow, psychological barriers, and messaging structure. This process evaluates persuasion frameworks like AIDCA/PAS to generate a concrete CVR improvement roadmap and testable A/B hypotheses.

Why does my lead generation landing page have high drop-offs?

High drop-offs on a lead generation landing page often stem from psychological barriers like privacy concerns, lack of proof, or poor form flow. Analyzing microcopy, CTA placement, and the overall persuasion structure identifies sections causing disengagement.

What is the best way to analyze CTA effectiveness on a signup form?

Analyzing CTA effectiveness on a signup form involves assessing the copy, placement, color, and surrounding microcopy. This evaluation ensures the call to action aligns with the AIDCA framework to drive user conviction and form completion.

Can I generate A/B test hypotheses for a free trial landing page?

Yes, you can generate A/B test hypotheses for a free trial landing page by applying a structured audit to its messaging structure and form flow. The analysis uncovers psychological barriers and proposes testable optimization recommendations.

Does landing page conversion optimization require specific dependencies?

No specific dependencies are required to perform this landing page conversion optimization. The analysis operates deterministically using provided frontmatter content to evaluate CTA effectiveness, form flow, and persuasion structure.

When should I evaluate the AIDCA framework on my landing page?

You should evaluate the AIDCA framework on your landing page when you need to ensure Attention, Interest, Desire, Conviction, and Action are aligned. This evaluation helps identify messaging gaps that prevent users from completing the signup form.