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conversion-debug

Diagnose conversion tracking discrepancies across GTM, GA4, Google Ads, and Meta Pixel.

90|10|Updated Mar 25, 2026
Search Tags:#debugging#conversion tracking#gtm#google ads#ga4#meta pixel
One-click install
npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill conversion-debug
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: conversion-debug
Source: https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/conversion-debug
Command: npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill conversion-debug

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps marketers identify and resolve mismatched conversion data across GTM, GA4, Google Ads, and Meta Pixel, preventing wasted ad spend and inaccurate reporting.

Core Features & Use Cases

  • Cross‑platform diagnostics: Queries tags, triggers, and conversion events in GTM, GA4, Google Ads, and Meta to pinpoint discrepancies.
  • BigQuery validation: Runs SQL queries against exported GA4 data for precise data validation.
  • Consent Mode analysis: Checks how consent settings impact conversion measurement.
  • Use case: An e‑commerce site notices higher conversions in Google Ads than GA4; this skill walks the user through a systematic investigation and resolution.

Quick Start

Run the conversion‑debug command with the issue you want to investigate, for example duplicate conversions, to get a detailed troubleshooting guide.

Frequently Asked Questions about conversion-debug

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
Why does Google Ads show more conversions than GA4 for my e-commerce site?▼

Cross‑platform diagnostics query tags, triggers, and conversion events in GTM, GA4, Google Ads, and Meta Pixel simultaneously to pinpoint the exact mismatch causing duplicate or missing conversions.

How do I debug conversion tracking discrepancies across GTM, GA4, and Meta Pixel?▼

Debug conversion tracking by systematically querying tags, triggers, and conversion events across GTM, GA4, Google Ads, and Meta, then cross‑referencing the results with exported BigQuery data for precise validation and resolution.

Can I use BigQuery data to validate GA4 conversion tracking mismatches?▼

Yes, running SQL queries against exported GA4 data in BigQuery provides precise validation of conversion tracking to resolve discrepancies that appear between your analytics and ad platforms.

Does consent mode impact conversion measurement in Google Ads and GA4?▼

Consent mode analysis checks how consent settings impact conversion measurement, directly identifying how user consent states alter tag firing and cause conversion data mismatches across platforms.

What is the best way to investigate duplicate conversions in Google Ads and GA4?▼

The best way to investigate duplicate conversions is to run a systematic diagnostic that queries GTM triggers and conversion events, cross‑referencing analytics reports and BigQuery data to isolate and resolve the tracking fault.

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