What problem does it solve?
Turn visitors into customers by providing a structured framework to measure, analyze, and optimize conversions across acquisition, activation, revenue, and retention.
Core Features & Use Cases
- GA4 setup & Next.js integration: Configure analytics across app routes and pages for accurate event collection.
- Event tracking architecture: Establish a taxonomy for key actions (signup, activation, purchase) and ensure data quality and consistency.
- Funnel analysis & onboarding optimization: Identify drop-offs, optimize onboarding steps, and boost activation rates.
- Retention & KPI frameworks: Track churn, LTV, ARPU, and retention cohorts with dashboards for data-driven decisions.
- A/B testing with edge configurations: Run experiments using edge-config to validate improvements and impact.
Quick Start
Configure GA4 with your Next.js project, define core events, and begin analyzing your signup-to-purchase funnel to drive improvements.