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copy-editing

Edit marketing copy through seven sequential passes for clarity and persuasion.

3|Updated Mar 25, 2026
Search Tags:#brand voice#editorial review#marketing copy#copy editing#conversion copy
One-click install
npx skills add https://github.com/adihebbalae/Attacca --skill copy-editing-adihebbalae
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/adihebbalae/Attacca/tree/main/addons/marketing/.claude/skills/copy-editing
Command: npx skills add https://github.com/adihebbalae/Attacca --skill copy-editing-adihebbalae

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the need for systematic editing of marketing copy, ensuring clarity, voice consistency, and persuasive content.

Core Features & Use Cases

  • Clarity Sweep: Improves the understandability of the copy.
  • Voice and Tone Sweep: Ensures consistent brand voice and tone.
  • So What Sweep: Connects every claim to a real benefit for the reader.
  • Prove It Sweep: Adds evidence to support every claim.
  • Specificity Sweep: Uses concrete language to engage the reader.
  • Heightened Emotion Sweep: Adds emotional depth to the copy.
  • Zero Risk Sweep: Removes barriers to action for the reader.

Quick Start

Use the /copy-editing command to review and improve your marketing copy.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I systematically edit marketing copy to improve conversion rates?▼

Systematic copy editing enhances marketing copy through sequential passes for clarity, brand voice, persuasive content, and risk removal. It applies structured editorial guidelines across seven sweeps to ensure comprehensive review and improved conversion potential.

What is the best way to ensure consistent brand voice across my marketing copy?▼

Consistent brand voice is achieved through a dedicated voice and tone sweep during the copy editing process. This pass reviews your marketing copy to align every sentence with your established brand guidelines and tone standards.

How do I add persuasive evidence and emotional depth to my marketing copy?▼

Persuasive marketing copy is created by running sequential Prove It and Heightened Emotion sweeps. The Prove It pass adds supporting evidence to claims, while the Heightened Emotion pass adds emotional depth to engage readers.

Can I use a structured editing process to remove barriers to action in my copy?▼

Yes, a structured editing process removes barriers to action using a dedicated Zero Risk sweep. This final pass reviews your marketing copy to identify and eliminate friction points that prevent readers from taking action.

How do I connect marketing claims to real reader benefits during copy editing?▼

Connecting claims to reader benefits is handled by the So What sweep in the copy editing process. This pass reviews every statement in your marketing copy to ensure it clearly articulates a tangible benefit for the reader.

How do I improve the clarity and specificity of my marketing copy?▼

Clarity and specificity in marketing copy are improved through dedicated editing sweeps. The Clarity sweep enhances understandability, while the Specificity sweep replaces vague language with concrete details to engage the reader.

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