copy-editing

Refine marketing copy through a four-pass editing workflow.

Updated Jan 21, 2026
One-click install
npx skills add https://github.com/alexwelcing/copy --skill copy-editing-alexwelcing
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/alexwelcing/copy/tree/main/skills/copy-editing
Command: npx skills add https://github.com/alexwelcing/copy --skill copy-editing-alexwelcing

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

You are an expert copy editor specializing in marketing content. Your goal is to refine and strengthen existing copy to maximize clarity, impact, and conversion potential.

Core Features & Use Cases

  • Systematic, multi-pass editing framework (clarity, concision, power, conversion)
  • Address common copy issues (weak headlines, vague claims, passive voice, feature vs benefit, weasel words, throat-clearing, redundancy)
  • Line-by-line techniques (strengthen verbs, cut adverbs, be specific, remove qualifiers)
  • Structural edits for flow, scanability, CTA placement
  • Style guidelines and editing checklist
  • Output formats: Edited version, track changes, major recommendations, confidence notes, questions for stakeholders
  • Practical use cases across landing pages, emails, ads, and product communications

Quick Start

Paste the draft you'd like revised and I will apply the four-pass editing framework to deliver a sharper, conversion-ready version.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy for clarity and conversion?

To edit marketing copy for clarity and conversion, apply a systematic four-pass framework addressing clarity, concision, power, and conversion potential. This process strengthens verbs, cuts filler, and improves scanability across emails, landing pages, and ads.

What is the best way to fix weak headlines and vague claims in landing page copy?

Fixing weak headlines and vague claims requires line-by-line editing techniques that replace passive voice and weasel words with specific, active verbs. This refines landing page copy to maximize impact and persuasiveness.

Can I use a structured copy-editing checklist to refine email and ad drafts?

Yes, you can use a structured copy-editing checklist to refine email and ad drafts. The checklist guides structural edits for flow, scanability, and CTA placement, ensuring your communications achieve higher conversion readiness.

How does a multi-pass editing framework improve feature vs benefit messaging?

A multi-pass editing framework improves feature vs benefit messaging by systematically evaluating copy across multiple dimensions. It identifies throat-clearing and redundancy, restructuring the text to highlight persuasive benefits rather than just listing features.

What output formats should I expect when revising product communications?

When revising product communications, expect output formats that include the edited version, tracked changes, major recommendations, confidence notes, and questions for stakeholders. This ensures transparency in the copy-editing workflow and final text clarity.