copy-editing

Refine marketing copy through a seven-pass framework for clarity and persuasion.

214|7|Updated May 29, 2026
One-click install
npx skills add https://github.com/anolilab/lunora --skill copy-editing-anolilab
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/anolilab/lunora/tree/main/.agents/skills/copy-editing
Command: npx skills add https://github.com/anolilab/lunora --skill copy-editing-anolilab

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill addresses the challenge of refining existing marketing copy that feels wordy, unclear, or ineffective, ensuring it resonates with the target audience and drives conversions.

Core Features & Use Cases

  • Seven Sweeps Framework: A structured, sequential editing process covering clarity, voice, benefit-alignment, proof, specificity, emotion, and risk reduction.
  • Expert Panel Scoring: A quality gate for high-stakes content using multi-persona reviews to ensure copy is publish-ready.
  • Use Case: Use this when you have a landing page or email sequence that is underperforming and needs a systematic audit to improve its persuasive impact and clarity.

Quick Start

Apply the seven sweeps framework to the provided marketing copy to identify and resolve clarity, tone, and conversion issues.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I systematically polish and sharpen my marketing copy for better conversions?

Systematically polish marketing copy through a seven-pass framework focusing on clarity, tone, and persuasion. This sequential editing process resolves wordiness and ensures your messaging resonates with the target audience to drive conversions.

What is the best way to refresh underperforming landing page content?

Refresh underperforming landing page content by applying a structured audit framework covering clarity, benefit-alignment, proof, specificity, emotion, and risk reduction. This process identifies and resolves conversion issues to improve persuasive impact.

How does the seven sweeps framework improve email sequences?

The seven sweeps framework improves email sequences by sequentially editing for clarity, voice, benefit-alignment, proof, specificity, emotion, and risk reduction, ensuring brand voice consistency and benefit-driven messaging across the entire sequence.

Can I use this copy-editing process for high-stakes sales content?

Yes, you can use this process for high-stakes sales content. It includes an expert panel scoring quality gate that uses multi-persona reviews to ensure professional refinement and evidence-based claims make the copy publish-ready.

When do I need a systematic audit for conversion copywriting?

You need a systematic audit for conversion copywriting when your existing marketing content feels unclear or ineffective. It applies a structured approach to ensure brand voice consistency and benefit-driven messaging for professional refinement.

Does this editing approach work for ensuring brand voice consistency across marketing materials?

Yes, this editing approach works for brand voice consistency. The sequential editing process includes a dedicated pass for voice alignment, ensuring all landing pages and sales content maintain a unified tone while delivering benefit-driven messaging.