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copy-editing

Edit marketing copy with a seven-sweep framework for clarity and conversion.

1|Updated May 10, 2026
Search Tags:#conversion optimization#marketing copy#proofreading#copy editing#content refresh#cta optimization#copy improvement
One-click install
npx skills add https://github.com/Avihusitton/gil-therapy --skill copy-editing-avihusitton
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/Avihusitton/gil-therapy/tree/main/.agents/skills/copy-editing
Command: npx skills add https://github.com/Avihusitton/gil-therapy --skill copy-editing-avihusitton

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the issue of low-performing, unclear, or outdated marketing copy that fails to engage target audiences and drive desired actions, eliminating the need for time-consuming manual copy review and guesswork during revisions.

Core Features & Use Cases

  • Seven Sweeps Framework: A structured 7-pass editing process covering clarity, voice consistency, benefit alignment, proof, specificity, emotional impact, and risk reduction for thorough, systematic copy improvement.
  • Quick-Pass Checks: Fast word, sentence, and paragraph-level edits for minor copy tweaks without running a full review.
  • Content Refresh Guidance: Frameworks and checklists for updating outdated stats, stale examples, and drifted brand voice on existing published content to restore performance.
  • Use Case: Use this to improve an underperforming product page, tighten a wordy email CTA section, or refresh outdated blog content to increase traffic and conversions.

Quick Start

Use the copy-editing skill to improve the clarity and conversion power of the attached homepage hero section copy.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve marketing copy conversion rates on existing landing pages?▼

Refresh outdated marketing copy by applying a structured seven-sweep editing framework that updates stale examples, tightens weak CTAs, and restores drifted brand voice while preserving the original core message to boost engagement and conversion performance.

What is the best way to fix weak email CTAs and tighten wordy copy?▼

The best way to fix weak email CTAs is to use quick-pass checks for fast word, sentence, and paragraph-level edits, tightening wordy copy sections without needing to run a full seven-sweep review or rewrite from scratch.

Does this copy editing approach rewrite content from scratch or just polish it?▼

This copy editing approach polishes existing content rather than rewriting from scratch, applying targeted edits to improve clarity, benefit alignment, emotional impact, and risk reduction while maintaining the original published message structure.

How do I refresh outdated blog content and product descriptions to restore performance?▼

Refresh outdated blog content and product descriptions by using content refresh guidelines to update outdated stats, fix stale examples, and align drifted brand voice, systematically restoring traffic and conversion performance without a full rewrite.

Can I use this to edit testimonials and product pages for specificity and social proof?▼

Yes, you can edit testimonials and product pages by running the seven-sweep framework, which specifically targets missing social proof, lack of specificity, and benefit alignment to increase persuasiveness and conversion rates.

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