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copy-editing

Edit marketing copy through seven focused review passes.

Updated Apr 4, 2026
Search Tags:#landing pages#marketing review#copy editing#conversion copy#plain english#cta optimization#message clarity
One-click install
npx skills add https://github.com/azeemdigital/Claude-skills --skill copy-editing-azeemdigital
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/azeemdigital/Claude-skills/tree/main/skills/copy-editing
Command: npx skills add https://github.com/azeemdigital/Claude-skills --skill copy-editing-azeemdigital

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps improve existing marketing copy when the message is already written but feels unclear, generic, wordy, awkward, or unconvincing. It gives you a structured editing process to strengthen copy without losing the original intent or voice.

Core Features & Use Cases

  • Seven-Sweep Editing Framework: Reviews copy in focused passes for clarity, voice and tone, benefit relevance, proof, specificity, emotion, and risk reduction.
  • Fast Copy Cleanup: Uses quick-pass checks to remove filler words, weak phrasing, corporate jargon, passive voice, and vague calls to action.
  • Evidence and Conversion Improvements: Flags unsupported claims, missing trust signals, weak testimonials, and feature-heavy messaging that lacks reader benefit.
  • Use Case: Improve a homepage, pricing section, CTA block, testimonial, onboarding email, or product description that already exists but needs to be sharper and more persuasive.

Quick Start

Use the copy-editing skill to review this landing page copy and improve it using the seven sweeps.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit existing landing page copy for better conversion without losing the original message?▼

Editing existing landing page copy for better conversion involves a structured multi-pass process that evaluates clarity, tone consistency, benefit translation, proof support, specificity, emotional resonance, and friction reduction while preserving the original message.

What is the best way to remove corporate jargon and weak phrasing from marketing copy?▼

Removing corporate jargon and weak phrasing from marketing copy requires quick-pass checks that identify and eliminate filler words, passive voice, and vague calls to action, ensuring the remaining text is sharp and persuasive without needing a full rewrite.

How do I fix feature-heavy product descriptions that lack reader benefits?▼

Fixing feature-heavy product descriptions involves a targeted editing pass that flags unsupported claims and translates features into reader benefits, adding missing trust signals and improving evidence to make the messaging more convincing.

Can I use this copy editing process for onboarding flows and pricing pages?▼

Yes, this copy editing process applies to onboarding flows, pricing pages, homepage copy, CTAs, and testimonials. It is designed for any conversion-focused content that needs refinement rather than full rewrites.

When should I avoid structured copy editing and just rewrite my marketing copy completely?▼

You should avoid structured copy editing when your existing marketing copy cannot be salvaged through targeted refinement. This process is specifically built to polish and strengthen copy that already has a clear message but feels generic, wordy, or unconvincing.

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