copy-editing

Copy editing applies structured passes to fix clarity, tone, benefits, and evidence while preserving the author's core message. It systematically strengthens conversion-critical copy by evaluating wording, claims, and friction near CTAs without altering the underlying intent.

Editing landing page copy for conversions requires sequential sweeps across clarity, voice, specificity, and emotion to systematically strengthen messaging. This structured approach flags issues like generic claims and CTA friction, outputting a targeted rewrite aligned to the original draft's intent.

A structured framework applies seven sequential sweeps—Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk—to systematically evaluate and strengthen homepage copy. It reads optional product-marketing-context files first to preserve brand voice and customer language.

Yes, copy editing workflows specifically target conversion-critical sections like pricing pages and CTAs to reduce friction and tighten wordy, generic wording. The process flags unclear claims and recommends targeted improvements, including better evidence and clearer calls to action.

No, product-marketing-context files are optional but recommended for context-aware editing. Ingesting files like .agents/product-marketing-context.md allows the editing process to read brand voice and customer language first, ensuring the rewritten version preserves the established tone.

Avoid structured copy editing when draft quality does not affect reader trust or action, such as internal documentation or non-conversion-critical text. The seven-sweep framework is designed for homepage copy, landing pages, CTAs, and testimonials where persuasion and clarity directly impact conversions.