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copy-editing

Reviews and improves existing marketing copy through seven sequential editing passes.

Updated Aug 20, 2026
Search Tags:#marketing copy#proofreading#copy editing#content refresh#copy review#conversion copywriting#editing checklist
One-click install
npx skills add https://github.com/bittlinkm/claude-setup --skill copy-editing-bittlinkm
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/bittlinkm/claude-setup/tree/main/skills/copy-editing
Command: npx skills add https://github.com/bittlinkm/claude-setup --skill copy-editing-bittlinkm

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for reviewing and improving copy without rewriting it from scratch, catching issues that a single unfocused review would miss. ## Core Features & Use Cases - Seven Sweeps Framework: Runs sequential editing passes covering Clarity, Voice and Tone, So What (benefit connection), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk (objection handling near CTAs). - Expert Panel Scoring: Simulates 3-5 expert personas (conversion copywriter, UX writer, target customer) that score copy 1-10 and provide specific critiques for high-stakes pages. - Content Refresh Workflow: Applies a dedicated checklist for updating outdated published content, including a refresh-vs-rewrite decision matrix and cadence guide. - Use Case: Paste a landing page draft and ask for a full edit. The Skill checks for product marketing context, runs each sweep, flags vague phrases like "optimize your workflow," and returns specific recommended edits plus a rewritten version. ## Quick Start Ask the assistant to edit your existing landing page or email copy using the seven sweeps framework and provide specific recommended improvements.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy systematically instead of all at once?▼

Use the Seven Sweeps Framework: run seven sequential passes, each focused on one dimension such as clarity, voice, proof, or specificity. After each sweep, loop back to verify earlier sweeps were not compromised by the new edits.

What is the difference between copy editing and copywriting?▼

Copy editing improves existing copy through focused review passes while preserving the core message and author voice. Copywriting creates new copy from scratch. Use this Skill only when you already have a draft to improve or refresh.

How do I make vague marketing claims more specific?▼

Apply the Specificity sweep: replace vague words like "improve" or "fast" with concrete numbers, timeframes, and examples, such as changing "save time" to "save 4 hours every week." Remove content that cannot be made specific since it is likely filler.

When should I refresh existing content instead of rewriting it?▼

Refresh when the core message is still valid but stats, examples, or links are outdated. Choose a full rewrite when the brand voice has shifted significantly, the target audience changed, or the page structure no longer matches current search intent.

What is expert panel scoring for copy review?▼

Expert panel scoring assembles 3-5 personas such as a conversion copywriter, UX writer, and target customer. Each scores the copy 1-10 with specific critiques, and you revise until all personas score 7 or higher with an average of 8 or above.

When should I skip the full seven-sweep editing process?▼

Skip the full process for quick updates, minor edits, and low-stakes content. Use the quick-pass editing checks instead, which cover word-level cuts, sentence-level rules, and paragraph-level structure for faster reviews.

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