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copy-editing

Edit marketing copy through seven structured sweeps for clarity and voice.

92|28|Updated Apr 13, 2026
Search Tags:#brand voice#conversion#marketing copy#proofreading#copy editing#cta optimization#testimonial improvement
One-click install
npx skills add https://github.com/felipelobomotta-blip/book-genesis-v4 --skill copy-editing-felipelobomotta-blip
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/felipelobomotta-blip/book-genesis-v4/tree/main/skills/copy-editing
Command: npx skills add https://github.com/felipelobomotta-blip/book-genesis-v4 --skill copy-editing-felipelobomotta-blip

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Fixes awkward, unclear, or weak marketing copy by improving clarity, voice, value, evidence, specificity, emotion, and action-readiness without rewriting the core message.

Core Features & Use Cases

  • Seven Sweeps Framework: Runs a structured pass sequence (Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk) and re-checks earlier sweeps after each stage.
  • Brand-context aware edits: Uses existing product marketing context from .agents/product-marketing-context.md (or .claude/product-marketing-context.md) to preserve brand voice and customer language.
  • Conversion-focused tightening: Detects filler, redundancy, generic claims, weak CTAs, missing proof, and unaddressed objections, then recommends concrete improvements or a rewritten version.
  • Evidence-safe guidance: Flags claims that need substantiation and suggests proof types or a testimonial template without fabricating numbers.

Quick Start

Use this skill to edit your existing homepage CTA: paste the CTA text and ask for a concise seven-sweep copy edit that preserves meaning while tightening messaging and strengthening the call to action.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve my marketing copy conversion rates without rewriting the core message?▼

To improve marketing copy conversion, apply a systematic seven-sweep editing framework that tightens clarity, brand voice, value, proof, specificity, emotion, and call-to-action strength while preserving the original message.

What is the best way to refine a weak call to action on a homepage?▼

The best way to refine a weak call to action is through targeted CTA optimization that detects filler, removes risk, and strengthens action-readiness using a structured copy editing pass on your existing draft text.

How do I edit existing marketing copy to match my brand voice?▼

You edit existing marketing copy to match your brand voice by referencing your product marketing context document, allowing the editing framework to preserve customer language and tone while systematically tightening the messaging.

Can I use this to proofread marketing copy and add proof to generic claims?▼

Yes, you can proofread marketing copy and add proof to generic claims through an evidence-safe editing process that flags unverified statements and suggests proof types or testimonial templates without fabricating numbers.

What do I need to provide to get my marketing copy edited?▼

You need to provide your draft marketing copy for revision rather than asking for new copy creation, and optionally include a product-marketing-context.md file to ensure edits align with your specific brand voice and customer language.

When should I not use a structured copy editing approach for my messaging?▼

You should not use a structured copy editing approach when you need to create entirely new marketing copy from scratch, as this framework is designed to polish and tighten existing drafts rather than generate original messaging.

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